Olivier Toubia
Olivier Toubia
Glaubinger Professor of Business, Columbia Business School
Verified email at - Homepage
Cited by
Cited by
Deriving value from social commerce networks
AT Stephen, O Toubia
Journal of marketing research 47 (2), 215-228, 2010
Intrinsic vs. image-related utility in social media: Why do people contribute content to twitter?
O Toubia, AT Stephen
Marketing Science 32 (3), 368-392, 2013
Idea generation, creativity, and incentives
O Toubia
Marketing science 25 (5), 411-425, 2006
Polyhedral methods for adaptive choice-based conjoint analysis
O Toubia, JR Hauser, DI Simester
Journal of Marketing Research 41 (1), 116-131, 2004
Fast polyhedral adaptive conjoint estimation
O Toubia, DI Simester, JR Hauser, E Dahan
Marketing Science 22 (3), 273-303, 2003
Disjunctions of conjunctions, cognitive simplicity, and consideration sets
JR Hauser, O Toubia, T Evgeniou, R Befurt, D Dzyabura
Journal of Marketing Research 47 (3), 485-496, 2010
Beyond conjoint analysis: Advances in preference measurement
O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ...
Marketing Letters 19, 337-354, 2008
Explaining the power-law degree distribution in a social commerce network
AT Stephen, O Toubia
Social Networks 31 (4), 262-270, 2009
Dynamic experiments for estimating preferences: An adaptive method of eliciting time and risk parameters
O Toubia, E Johnson, T Evgeniou, P Delquié
Management Science 59 (3), 613-640, 2013
Idea generation, creativity, and prototypicality
O Toubia, O Netzer
Marketing science 36 (1), 1-20, 2017
Adaptive idea screening using consumers
O Toubia, L Florès
Marketing Science 26 (3), 342-360, 2007
A convex optimization approach to modeling consumer heterogeneity in conjoint estimation
T Evgeniou, M Pontil, O Toubia
Marketing Science 26 (6), 805-818, 2007
Extracting features of entertainment products: A guided latent dirichlet allocation approach informed by the psychology of media consumption
O Toubia, G Iyengar, R Bunnell, A Lemaire
Journal of Marketing Research 56 (1), 18-36, 2019
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
L Luo, O Toubia
Journal of Marketing 79 (5), 100-114, 2015
Probabilistic polyhedral methods for adaptive choice-based conjoint analysis: Theory and application
O Toubia, J Hauser, R Garcia
Marketing Science 26 (5), 596-610, 2007
A bounded rationality model of information search and choice in preference measurement
L Yang, O Toubia, MG De Jong
Journal of Marketing Research 52 (2), 166-183, 2015
A semantic approach for estimating consumer content preferences from online search queries
J Liu, O Toubia
Marketing Science 37 (6), 930-952, 2018
The impact of utility balance and endogeneity in conjoint analysis
JR Hauser, O Toubia
Marketing Science 24 (3), 498-507, 2005
Eliciting consumer preferences using robust adaptive choice questionnaires
J Abernethy, T Evgeniou, O Toubia, JP Vert
IEEE Transactions on Knowledge and Data Engineering 20 (2), 145-155, 2007
How quantifying the shape of stories predicts their success
O Toubia, J Berger, J Eliashberg
Proceedings of the National Academy of Sciences 118 (26), e2011695118, 2021
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