bobby j calder
bobby j calder
Professor of Marketing, Journalism, and Psychology
Verified email at kellogg.northwestern.edu
Title
Cited by
Cited by
Year
Designing research for application
BJ Calder, LW Phillips, AM Tybout
Journal of consumer research 8 (2), 197-207, 1981
26291981
Focus groups and the nature of qualitative marketing research
BJ Calder
Journal of Marketing research 14 (3), 353-364, 1977
13511977
An experimental study of the relationship between online engagement and advertising effectiveness
BJ Calder, EC Malthouse, U Schaedel
Journal of interactive marketing 23 (4), 321-331, 2009
11302009
An attribution theory of leadership
BJ Calder
New directions in organizational behavior, 1977
10891977
The concept of external validity
BJ Calder, LW Phillips, AM Tybout
Journal of consumer research 9 (3), 240-244, 1982
10711982
Self-perception of intrinsic and extrinsic motivation.
BJ Calder, BM Staw
Journal of personality and social psychology 31 (4), 599, 1975
8881975
New media interactive advertising vs. traditional advertising
A Bezjian-Avery, B Calder, D Iacobucci
Journal of advertising research 38, 23-32, 1998
8421998
Television commercial wearout: An information processing view
BJ Calder, B Sternthal
Journal of Marketing Research 17 (2), 173-186, 1980
4631980
Using information processing theory to design marketing strategies
AM Tybout, BJ Calder, B Sternthal
Journal of marketing research 18 (1), 73-79, 1981
4301981
Interpersonal influence on consumer behavior: An attribution theory approach
BJ Calder, RE Burnkrant
Journal of Consumer Research 4 (1), 29-38, 1977
3601977
Media transportation and advertising
J Wang, BJ Calder
Journal of consumer research 33 (2), 151-162, 2006
3222006
Brand diagnostics: Mapping branding effects using consumer associative networks
GR Henderson, D Iacobucci, BJ Calder
European Journal of Operational Research 111 (2), 306-327, 1998
3171998
Engagement with online media
R Davis Mersey, EC Malthouse, BJ Calder
Journal of Media Business Studies 7 (2), 39-56, 2010
2702010
What consumer research is...
BJ Calder, AM Tybout
Journal of Consumer Research 14 (1), 136-140, 1987
2621987
The relation of cognitive and memorial processes to persuasion in a simulated jury trial
BJ Calder, CA Insko, B Yandell
Journal of Applied Social Psychology 4 (1), 62-93, 1974
2621974
Media engagement and advertising effectiveness
BJ Calder, EC Malthouse
Kellogg on advertising and media 1, 36, 2008
2492008
Beyond external validity
BJ Calder, LW Phillips, AM Tybout
Journal of Consumer Research 10 (1), 112-114, 1983
2301983
Interaction of intrinsic and extrinsic motivation: Some methodological notes.
BJ Calder, BM Staw
American Psychological Association 31 (1), 76, 1975
2271975
Attitudes and behavior
BJ Calder, M Ross
General Learning Press, 1973
2071973
Impact of the introduction of television on crime in the United States: empirical findings and theoretical implications.
KM Hennigan, ML Del Rosario, L Heath, TD Cook, JD Wharton, BJ Calder
Journal of Personality and Social Psychology 42 (3), 461, 1982
1631982
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