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bobby j calder
bobby j calder
Professor of Marketing, Journalism, and Psychology
Verified email at kellogg.northwestern.edu
Title
Cited by
Cited by
Year
Designing research for application
BJ Calder, LW Phillips, AM Tybout
Journal of consumer research 8 (2), 197-207, 1981
26701981
Interpersonal influence on consumer behavior: An attribution theory approach
BJ Calder, RE Burnkrant
Journal of Consumer Research 4 (1), 29-38, 1977
14541977
Focus groups and the nature of qualitative marketing research
BJ Calder
Journal of Marketing research 14 (3), 353-364, 1977
13921977
An experimental study of the relationship between online engagement and advertising effectiveness
BJ Calder, EC Malthouse, U Schaedel
Journal of interactive marketing 23 (4), 321-331, 2009
12282009
The concept of external validity
BJ Calder, LW Phillips, AM Tybout
Journal of consumer research 9 (3), 240-244, 1982
10971982
Self-perception of intrinsic and extrinsic motivation.
BJ Calder, BM Staw
Journal of personality and social psychology 31 (4), 599, 1975
9121975
New media interactive advertising vs. traditional advertising
A Bezjian-Avery, B Calder, D Iacobucci
Journal of advertising research 38, 23-32, 1998
8761998
Television commercial wearout: An information processing view
BJ Calder, B Sternthal
Journal of Marketing Research 17 (2), 173-186, 1980
4651980
Using information processing theory to design marketing strategies
AM Tybout, BJ Calder, B Sternthal
Journal of marketing research 18 (1), 73-79, 1981
4371981
Brand diagnostics: Mapping branding effects using consumer associative networks
GR Henderson, D Iacobucci, BJ Calder
European Journal of Operational Research 111 (2), 306-327, 1998
3351998
Media transportation and advertising
J Wang, BJ Calder
Journal of consumer research 33 (2), 151-162, 2006
3322006
Engagement with online media
R Davis Mersey, EC Malthouse, BJ Calder
Journal of Media Business Studies 7 (2), 39-56, 2010
3032010
Media engagement and advertising effectiveness
BJ Calder, EC Malthouse
Kellogg on advertising and media 1, 36, 2008
2672008
The relation of cognitive and memorial processes to persuasion in a simulated jury trial
BJ Calder, CA Insko, B Yandell
Journal of Applied Social Psychology 4 (1), 62-93, 1974
2631974
What consumer research is...
BJ Calder, AM Tybout
Journal of Consumer Research 14 (1), 136-140, 1987
2571987
Interaction of intrinsic and extrinsic motivation: Some methodological notes.
BJ Calder, BM Staw
American Psychological Association 31 (1), 76, 1975
2401975
Beyond external validity
BJ Calder, LW Phillips, AM Tybout
Journal of Consumer Research 10 (1), 112-114, 1983
2381983
Attitudes and behavior
BJ Calder, M Ross
General Learning Press, 1973
2031973
Evidence that user-generated content that produces engagement increases purchase behaviours
EC Malthouse, BJ Calder, SJ Kim, M Vandenbosch
Journal of Marketing Management 32 (5-6), 427-444, 2016
1802016
Impact of the introduction of television on crime in the United States: empirical findings and theoretical implications.
KM Hennigan, ML Del Rosario, L Heath, TD Cook, JD Wharton, BJ Calder
Journal of Personality and Social Psychology 42 (3), 461, 1982
1641982
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