Shelly Rodgers
Shelly Rodgers
Professor of Strategic Communication, Maxine Wilson Gregory Chair, University of Missouri
Verified email at
Cited by
Cited by
The interactive advertising model: How users perceive and process online ads
S Rodgers, E Thorson
Journal of interactive advertising 1 (1), 41-60, 2000
Gender and e-commerce: An exploratory study
S Rodgers, MA Harris
Journal of advertising research 43 (3), 322-329, 2003
Relationships between blogs as eWOM and interactivity, perceived interactivity, and parasocial interaction
KS Thorson, S Rodgers
Journal of Interactive Advertising 6 (2), 5-44, 2006
Internet community group participation: Psychosocial benefits for women with breast cancer
S Rodgers, Q Chen
Journal of Computer-Mediated Communication 10 (4), JCMC1047, 2005
The effects of sponsor relevance on consumer reactions to internet sponsorships
S Rodgers
Journal of advertising 32 (4), 67-76, 2003
Effects of valence and extremity of eWOM on attitude toward the brand and website
M Lee, S Rodgers, M Kim
Journal of Current Issues & Research in Advertising 31 (2), 1-11, 2009
A socialization perspective on male and female reporting
S Rodgers, E Thorson
Journal of communication 53 (4), 658-675, 2003
What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions
M Bhandari, S Rodgers
Electronic Word of Mouth as a Promotional Technique, 125-141, 2020
Health organizations’ use of Facebook for health advertising and promotion
H Park, S Rodgers, J Stemmle
Journal of interactive advertising 12 (1), 62-77, 2011
An examination of advertising credibility and skepticism in five different media using the persuasion knowledge model
JJ Moore, SL Rodgers
American Academy of Advertising. Conference. Proceedings, 10, 2005
Advertising theory
S Rodgers, E Thorson
Routledge, 2012
Representation of women in news and photos: Comparing content to perceptions
ME Len-Rios, S Rodgers, E Thorson, D Yoon
Journal of Communication 55 (1), 152-168, 2005
An improved way to characterize Internet users
S Rodgers, KM Sheldon
Journal of advertising Research 42 (5), 85-94, 2002
Analyzing health organizations' use of Twitter for promoting health literacy
H Park, S Rodgers, J Stemmle
Journal of health communication 18 (4), 410-425, 2013
Development of an instrument to measure web site personality
Q Chen, S Rodgers
Journal of Interactive advertising 7 (1), 4-46, 2006
Cancer coverage in general-audience and black newspapers
EL Cohen, CA Caburnay, DA Luke, S Rodgers, GT Cameron, MW Kreuter
Health communication 23 (5), 427-435, 2008
Electronic word of mouth and consumer generated content: From concept to application
S Rodgers, Y Wang
Handbook of research on digital media and advertising: User generated …, 2011
The web motivation inventory: replication, extension and application to internet advertising
S Rodgers, Y Wang, R Rettie, F Alpert
International Journal of Advertising 26 (4), 447-476, 2007
Digital Advertising
S Rodgers, E Thorson
New York: Routledge. https://doi. org/10.4324/9781315623252 10, 9781315623252, 2017
A critical review of the e-satisfaction literature
Q Chen, S Rodgers, Y He
American Behavioral Scientist 52 (1), 38-59, 2008
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