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Stephen S Holden
Stephen S Holden
Honorary / Adjunct Professor, Macquarie University
Verified email at mq.edu.au
Title
Cited by
Cited by
Year
Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies
PA Bottomley, SJS Holden
Journal of marketing research 38 (4), 494-500, 2001
7022001
Sizing up the effect of portion size on consumption: a meta-analytic review
N Zlatevska, C Dubelaar, SS Holden
Journal of marketing 78 (3), 140-154, 2014
4392014
Understanding the determinants of environmentally conscious behavior
JA Lee, SJS Holden
Psychology & Marketing 16 (5), 373-392, 1999
4241999
Know the name, forget the exposure: Brand familiarity versus memory of exposure context
SJS Holden, M Vanhuele
Psychology & Marketing 16 (6), 479-496, 1999
2371999
Ask not what the brand can evoke: ask what can evoke the brand?
SJS Holden, RJ Lutz
Advances in consumer research 19 (1), 1992
1941992
Understanding Brand Awareness: Let Me Give You a C (I) ue!
SJS Holden
Advances in consumer research 20 (1), 1993
1531993
Cause‐related marketing and values in Australia
F Kropp, SJS Holden, AM Lavack
International Journal of Nonprofit and Voluntary Sector Marketing 4 (1), 69-80, 1999
1271999
Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence
F Kropp, AM Lavack, SJS Holden
Journal of Consumer Marketing 16 (6), 536-557, 1999
1211999
Whether smaller plates reduce consumption depends on who’s serving and who’s looking: a meta-analysis
SS Holden, N Zlatevska, C Dubelaar
Journal of the Association for Consumer Research 1 (1), 134-146, 2016
922016
Approaching the wicked problem of obesity: an introduction to the food system compass
J Parkinson, C Dubelaar, J Carins, S Holden, F Newton, M Pescud
Journal of Social Marketing 7 (4), 387-404, 2017
652017
Attitudes toward beer and tobacco sports sponsorships
F Kropp, AM Lavack, SJS Holden, V Dalakas
Sport Marketing Quarterly 8, 49-58, 1999
571999
Brand equity through brand awareness: Measuring and managing brand retrieval
SJS Holden
University of Florida, 1992
571992
The partitioning paradox: The big bite around small packages
SS Holden, N Zlatevska
International Journal of Research in Marketing 32 (2), 230-233, 2015
342015
An empirical investigation of what it means to generalize
SJS Holden, P Barwise
Proceedings of the 24th annual conference of the European marketing academy …, 1995
281995
Might bigger portions of healthier snack food help?
COC Werle, C Dubelaar, N Zlatevska, SS Holden
Food Quality and Preference 71, 181-184, 2019
142019
Public health marketing: Is it good and is it good for everyone?
G Holden, D Cox
International Journal of Marketing 52, 17-26, 2013
142013
Increasing serving size increases amount consumed: Catch-22
N Zlatevska, C Dubelaar, SS Holden
Advances in Consumer Research 40, 843, 2012
122012
Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations
N Zlatevska, RMMI Chowdhury, L Tam, S Holden
Marketing Letters 30, 321-334, 2019
72019
Growl, and Let the Severed Heads Fall Where They May
S Holden
Review of Machete. New York Times 2, 2010
72010
Slipstream marketing
M Sutherland, S Holden
Journal of Brand Management 4, 401-406, 1997
71997
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