Dr Mohammad Foroudi
Dr Mohammad Foroudi
PhD on architecture and marketing
Verified email at
Cited by
Cited by
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen
Journal of Business Research 89, 462-474, 2018
Influence of innovation capability and customer experience on reputation and loyalty
P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi
Journal of business research 69 (11), 4882-4889, 2016
Integrating identity, strategy and communications for trust, loyalty and commitment
TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi
European Journal of Marketing 51 (3), 572-604, 2017
IMC antecedents and the consequences of planned brand identity in higher education
P Foroudi, K Dinnie, PJ Kitchen, TC Melewar, MM Foroudi
European Journal of Marketing 51 (3), 528-550, 2017
Enhancing university brand image and reputation through customer value co-creation behaviour
P Foroudi, Q Yu, S Gupta, MM Foroudi
Technological Forecasting and Social Change 138, 218-227, 2019
A framework of place branding, place image, and place reputation: Antecedents and moderators
P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen
Qualitative Market Research: An International Journal 19 (2), 241-264, 2016
Promising the dream: Changing destination image of London through the effect of website place
P Foroudi, TN Akarsu, E Ageeva, MM Foroudi, C Dennis, TC Melewar
Journal of Business Research 83, 97-110, 2018
Evaluating the impact of corporate logos towards corporate reputation: A case of Persia and Mexico
P Foroudi, K Hafeez, MM Foroudi
Qualitative Market Research: An International Journal 20 (2), 158-180, 2017
Linking identity and heritage with image and a reputation for competition
P Foroudi, MT Cuomo, MM Foroudi, CS Katsikeas, S Gupta
Journal of Business Research 113, 317-325, 2020
Continuance interaction intention in retailing: Relations between customer values, satisfaction, loyalty, and identification
P Foroudi, MT Cuomo, MM Foroudi
Information Technology & People 33 (4), 1303-1326, 2020
Explicating place identity attitudes, place architecture attitudes, and identification triad theory
MM Foroudi, JMT Balmer, W Chen, P Foroudi, P Patsala
Journal of Business Research 109, 321-336, 2020
Nations as brands: Cinema's place in the branding role
S Gupta, MM Foroudi, J Väätänen, S Gupta, LT Wright
Journal of Business Research 116, 721-733, 2020
Relationship between corporate identity, place architecture and identification: An exploratory case study
MM Foroudi, JMT Balmer, W Chen, P Foroudi
Qualitative Market Research: An International Journal 22 (5), 638-668, 2019
Enhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approach
Y Alqayed, P Foroudi, K Kooli, MM Foroudi, C Dennis
International Journal of Hospitality Management 102, 103140, 2022
Conceptualizing and managing corporate logo: a qualitative study
P Foroudi, MM Foroudi, B Nguyen, S Gupta
Qualitative Market Research: An International Journal 22 (3), 381-404, 2019
Corporate Brand Design
MM Foroudi, P Foroudi
London: Routledge. https://doi. org/10.4324/9781003054153, 2021
Fly me to the moon: from corporate branding orientation to retailer preference and business performance
P Foroudi, MM Foroudi, M Palazzo, B Nguyen
International Journal of Contemporary Hospitality Management 34 (1), 78-112, 2022
Against the odds: Consequences of social media in B2B and B2C
P Foroudi, R Marvi, MM Foroudi, S Ziyadin, S Munkhbat
Beyond Multi-channel Marketing: Critical Issues in Dual Marketing, 163-189, 2020
The corporate identity, architecture, and identification triad: theoretical insights
MM Foroudi
Brunel University London, 2015
Investigating the influence of airport architecture to image, experience, and satisfaction
M Foroudi, P Foroudi, M Cuomo
European Journal of International Management, 2021
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