Hillbun Ho
Hillbun Ho
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Buffering and amplifying effects of relationship commitment in business-to-business relationships
S Ganesan, SP Brown, BJ Mariadoss, H Ho
Journal of marketing research 47 (2), 361-373, 2010
Does knowledge base compatibility help or hurt knowledge sharing between suppliers in coopetition? The role of customer participation
H Ho, S Ganesan
Journal of Marketing 77 (6), 91-107, 2013
Performance implications of marketing exploitation and exploration: Moderating role of supplier collaboration
HD Ho, R Lu
Journal of Business Research 68 (5), 1026-1034, 2015
Social Networking Site Use and Materialistic Values Among Youth: The Safeguarding Role of the Parent-Child Relationship and Self-Regulation
H Ho, W Shin, L May
Communication Research, 2019
Who pays you to be green? How customers' environmental practices affect the sales benefits of suppliers' environmental practices
C Chien‐Ming, H Hillbun
Journal of Operations Management, 2019
The impact of store-price signals on consumer search and store evaluation
HD Ho, S Ganesan, H Oppewal
Journal of Retailing 87 (2), 127-141, 2011
Consumption-oriented engagement in social network sites
H Ho, K Ito
European Journal of Marketing, 2019
Does ambidexterity in marketing pay off? The role of absorptive capacity
H Ho, O Osiyevskyy, J Agarwal, S Reza
Journal of Business Research 110 (March), 65-79, 2020
Does friendship help in personal selling? The contingent effect of outcome favorability
H Ho
Psychology & Marketing 29 (2), 87-97, 2012
Experience effect in the impact of free trial promotions
S Reza, H Ho, R Ling, H Shi
Management Science 67 (3), 1648-1669, 2021
CSR and CEO pay: Does CEO reputation matter?
H Ho, N Kim, S Reza
Journal of Business Research 149, 1034-1049, 2022
20 Learning in coopetitive relationships
HD Ho, S Ganesan
Handbook on Business to Business Marketing, 368, 2012
A sequence analysis approach to segmenting credit card customers
H Ho, KMT Tien, A Wu, S Singh
Journal of Retailing and Consumer Services 59, 102391, 2021
Do Individual Ambidexterity and Career Experience Help Technological Startup Founders Acquire Funding?
V Noguti, H Ho, M Padigar, SX Zhang
IEEE Transactions on Engineering Management, 2021
Don't Count on Free Trials to Win You Customers
GC Sadat Reza, Dixon Ho, Richard Ling, Hongyan Shi
Harvard Business Review Web Article, 2021
Does Ambidexterity in Marketing Pay Off? The Role of Absorptive Capacity: An Abstract
H Ho, O Osiyevskyy, J Agarwal, S Reza
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
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