| Buffering and amplifying effects of relationship commitment in business-to-business relationships S Ganesan, SP Brown, BJ Mariadoss, H Ho Journal of marketing research 47 (2), 361-373, 2010 | 279 | 2010 |
| Does knowledge base compatibility help or hurt knowledge sharing between suppliers in coopetition? The role of customer participation H Ho, S Ganesan Journal of Marketing 77 (6), 91-107, 2013 | 232 | 2013 |
| Performance implications of marketing exploitation and exploration: Moderating role of supplier collaboration HD Ho, R Lu Journal of Business Research 68 (5), 1026-1034, 2015 | 95 | 2015 |
| Who pays you to be green? How customers' environmental practices affect the sales benefits of suppliers' environmental practices C Chien‐Ming, H Hillbun Journal of Operations Management, 2019 | 67 | 2019 |
| Social Networking Site Use and Materialistic Values Among Youth: The Safeguarding Role of the Parent-Child Relationship and Self-Regulation H Ho, W Shin, L May Communication Research, 2019 | 66 | 2019 |
| Consumption-oriented engagement in social network sites H Ho, K Ito European Journal of Marketing, 2019 | 55 | 2019 |
| Does ambidexterity in marketing pay off? The role of absorptive capacity H Ho, O Osiyevskyy, J Agarwal, S Reza Journal of Business Research 110 (March), 65-79, 2020 | 49 | 2020 |
| The impact of store-price signals on consumer search and store evaluation HD Ho, S Ganesan, H Oppewal Journal of Retailing 87 (2), 127-141, 2011 | 48 | 2011 |
| CSR and CEO pay: Does CEO reputation matter? H Ho, N Kim, S Reza Journal of Business Research 149, 1034-1049, 2022 | 23 | 2022 |
| Does friendship help in personal selling? The contingent effect of outcome favorability H Ho Psychology & Marketing 29 (2), 87-97, 2012 | 23 | 2012 |
| Experience effect in the impact of free trial promotions S Reza, H Ho, R Ling, H Shi Management Science 67 (3), 1648-1669, 2021 | 20 | 2021 |
| Learning in coopetitive relationships HD Ho, S Ganesan Handbook of Business-to-Business Marketing, 2012 | 8 | 2012 |
| Do individual ambidexterity and career experience help technological startup founders acquire funding? V Noguti, H Ho, M Padigar, SX Zhang IEEE Transactions on Engineering Management 70 (12), 4162-4174, 2021 | 6 | 2021 |
| A sequence analysis approach to segmenting credit card customers H Ho, KMT Tien, A Wu, S Singh Journal of Retailing and Consumer Services 59, 102391, 2021 | 4 | 2021 |
| Don't Count on Free Trials to Win You Customers GC Sadat Reza, Dixon Ho, Richard Ling, Hongyan Shi Harvard Business Review Web Article, 2021 | | 2021 |
| Does Ambidexterity in Marketing Pay Off? The Role of Absorptive Capacity: An Abstract H Ho, O Osiyevskyy, J Agarwal, S Reza Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
