Rom Schrift
Rom Schrift
Associate Professor of Marketing, Kelley School of Business, Indiana University
Verified email at - Homepage
Cited by
Cited by
In pursuit of enhanced customer retention management: Review, key issues, and future directions
E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...
Customer Needs and Solutions 5, 65-81, 2018
Autonomy in consumer choice
K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ...
Marketing letters 31, 429-439, 2020
Rejectable choice sets: How seemingly irrelevant no-choice options affect consumer decision processes
JR Parker, RY Schrift
Journal of marketing research 48 (5), 840-854, 2011
Complicating choice
RY Schrift, O Netzer, R Kivetz
Journal of Marketing Research 48 (2), 308-326, 2011
The synthesis of preference: Bridging behavioral decision research and marketing science
R Kivetz, O Netzer, R Schrift
Journal of Consumer Psychology 18 (3), 179-186, 2008
The illusion of multitasking and its positive effect on performance
S Srna, RY Schrift, G Zauberman
Psychological Science 29 (12), 1942-1955, 2018
Do costly options lead to better outcomes? How the protestant work ethic influences the cost–benefit heuristic in goal pursuit
Y Cheng, A Mukhopadhyay, RY Schrift
Journal of Marketing Research 54 (4), 636-649, 2017
On my own: The aversion to being observed during the preference-construction stage
Y Zwebner, RY Schrift
Journal of Consumer Research 47 (4), 475-499, 2020
Staying the course: The option of doing nothing and its impact on postchoice persistence
RY Schrift, JR Parker
Psychological Science 25 (3), 772-780, 2014
Designing AI systems that customers won’t hate
Z Carmon, R Schrift, K Wertenbroch, H Yang
MIT Sloan Management Review 61 (2), 1-6, 2019
Complicating decisions: The work ethic heuristic and the construction of effortful decisions.
RY Schrift, R Kivetz, O Netzer
Journal of Experimental Psychology: General 145 (7), 807, 2016
Pain and preferences: Observed decisional conflict and the convergence of preferences
RY Schrift, M Amar
Journal of Consumer Research 42 (4), 515-534, 2015
Multistage decision processes: The impact of attribute order on how consumers mentally represent their choice
RY Schrift, JR Parker, G Zauberman, S Srna
Journal of Consumer Research 44 (6), 1307-1324, 2018
You must have a preference: The impact of no-preference communication on joint decision making
NYJ Kim, Y Zwebner, A Barasch, RY Schrift
Journal of Marketing Research 60 (1), 52-71, 2023
The dark side of microtargeting: predicting consumers’ preferences threatens their sense of free will
RY Schrift, K Wertenbroch, Y Zwebner
NA-Advances in Consumer Research 47, 254-258, 2019
The Dual Effect of Perceived Centrality on Conformity to Group Preference
E Shalev, RY Schrift
Available at SSRN 3397588, 2019
Multitasking: perception and performance
S Srna, R Schrift, G Zauberman
J Consumer Res.(forthcoming), 2016
The Illusion of Multitasking and Its Positive Effect on Performance Materials
S Srna, RY Schrift, G Zauberman
OSF, 2018
" On my own: The aversion to being observed during the preference-construction stage": Erratum.
Y Zwebner, RY Schrift
Oxford University Press, 2021
Erratum: On My Own: The Aversion to Being Observed during the Preference-Construction Stage
Y Zwebner, RY Schrift
Journal of Consumer Research 48 (3), 514-514, 2021
The system can't perform the operation now. Try again later.
Articles 1–20