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Sarah Köcher
Sarah Köcher
Other namesSarah Küsgen
Assistant Professor of Digital Marketing, Kiel University
Verified email at bwl.uni-kiel.de - Homepage
Title
Cited by
Cited by
Year
Frontline service technology infusion: conceptual archetypes and future research directions
A De Keyser, S Köcher, L Alkire, C Verbeeck, J Kandampully
Journal of Service Management 30 (1), 156-183, 2019
3312019
It is really not a game: An integrative review of gamification for service research
R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead
Journal of Service Research 26 (1), 3-20, 2023
362023
Alkire (née Nasr), L., Verbeeck, C. and Kandampully, J.(2019),“
A De Keyser, S Köcher
Frontline service technology infusion: conceptual archetypes and future …, 0
17
Should we reach for the stars? Examining the convergence between online product ratings and objective product quality and their impacts on sales performance
S Köcher, S Köcher
Journal of Marketing Behavior 3 (2), 167-183, 2018
82018
The mode heuristic in service consumers’ interpretations of online rating distributions
S Köcher, S Köcher
Journal of Service Research 24 (4), 582-600, 2021
62021
# infertility: how patients can benefit from the public discussion of conversational taboos on social media
J Grothaus, S Köcher, S Köcher, S Dieterle
Journal of Services Marketing 37 (7), 944-956, 2023
2023
It is Really Not a Game
R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead
Journal of Service Research, 2022
2022
The Evolution of Influencer–Follower Relationships: A Life-Cycle Approach: An Abstract
S Köcher, S Köcher, L Alkire
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
Reaching for the stars: consumers’ interpretations of online rating distributions and their validity as an indicator of product quality
S Köcher
2018
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