Shelby McIntyre
Shelby McIntyre
Professor of Marketing, Santa Clara Univeristy
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Cited by
Cited by
The e-marketing mix: a contribution of the e-tailing wars
K Kalyanam, S McIntyre
Journal of the academy of marketing science 30 (4), 487-499, 2002
A decision support system for vendor managed inventory
DD Achabal, SH McIntyre, SA Smith, K Kalyanam
Journal of retailing 76 (4), 430-454, 2000
Developing practical procedures for the measurement of personal values in cross-cultural marketing
JM Munson, SH McIntyre
Journal of Marketing Research 16 (1), 48-52, 1979
Toward formalizing fashion theory
CM Miller, SH McIntyre, MK Mantrala
Journal of marketing research 30 (2), 142-157, 1993
Issues and perspectives on retail productivity
D Achabal, JM Heineke, SH McIntyre
Journal of retailing 60 (3), 107-129, 1984
An experimental study of the impact of judgment-based marketing models
SH McIntyre
Management Science 28 (1), 17-33, 1982
Motivation of user-generated content: Social connectedness moderates the effects of monetary rewards
Y Sun, X Dong, S McIntyre
Marketing Science 36 (3), 329-337, 2017
Preferential treatment in preselection decisions according to sex and race
S McIntyre, DJ Moberg, BZ Posner
Academy of Management Journal 23 (4), 738-749, 1980
Growing ventures can anticipate marketing stages
TT Tyebjee, AV Bruno, SH McIntyre
Marketing Science Institute, 1983
Forecasting methods for marketing: Review of empirical research
JS Armstrong, RJ Brodie, SH McIntyre
International Journal of Forecasting 3 (3-4), 355-376, 1987
Exploring cramming: Student behaviors, beliefs, and learning retention in the principles of marketing course
SH McIntyre, JM Munson
Journal of Marketing Education 30 (3), 226-243, 2008
Focus groups and the development of new products by technologically driven companies: some guidelines
EF McQuarrie, SH McIntyre
Journal of Product Innovation Management 3 (1), 40-47, 1986
Return on reputation in online auction markets
K Kalyanam, SH McIntyre
Available at SSRN 2813653, 2001
The selection and pricing of retail assortments: An empirical approach
SH McIntyre, CM Miller
Journal of Retailing 75 (3), 295-318, 1999
Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo
K Kalyanam, S McIntyre, JT Masonis
Journal of Interactive Marketing 21 (3), 72-85, 2007
Evaluating the statistical significance of models developed by stepwise regression
SH McIntyre, DB Montgomery, V Srinivasan, BA Weitz
Journal of Marketing Research 20 (1), 1-11, 1983
Maximizing profits from periodic department store promotions
DD Achabal, S McIntyre, SA Smith
Journal of retailing 66 (4), 383, 1990
Applying case-based reasoning to forecasting retail sales
SH McIntyre, DD Achabal, CM Miller
Journal of Retailing 69 (4), 372-398, 1993
Market adaptation as a process in the product life cycle of radical innovations and high technology products
SH McIntyre
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1988
Personal values: A cross cultural assessment of self values and values attributed to a distant cultural stereotype.
JM Munson, SH McIntyre
Advances in consumer research 5 (1), 1978
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