| Do transparent business practices pay? Exploration of transparency and consumer purchase intention G Bhaduri, JE Ha-Brookshire Clothing and Textiles Research Journal 29 (2), 135-149, 2011 | 296 | 2011 |
| Evaluation of absolute luxury: Effect of cues, consumers’ need for uniqueness, product involvement and product knowledge on expected price G Bhaduri, N Stanforth Journal of Fashion Marketing and Management: An International Journal 20 (4 …, 2016 | 77 | 2016 |
| The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication G Bhaduri, J Ha-Brookshire Journal of Marketing Communications 23 (3), 293-310, 2017 | 60 | 2017 |
| Consumer relationship with pro-environmental apparel brands: effect of knowledge, skepticism and brand familiarity L Copeland, G Bhaduri Journal of Product & Brand Management 29 (1), 1-14, 2020 | 55 | 2020 |
| Gender differences in information processing and transparency: cases of apparel brands’ social responsibility claims G Bhaduri, J Ha-Brookshire Journal of Product & Brand Management 24 (5), 504-517, 2015 | 50 | 2015 |
| To (or not to) label products as artisanal: effect of fashion involvement on customer perceived value G Bhaduri, N Stanforth Journal of Product & Brand Management 26 (2), 177-189, 2017 | 45 | 2017 |
| Going green? How skepticism and information transparency influence consumers' brand evaluations for familiar and unfamiliar brands G Bhaduri, L Copeland Journal of Fashion Marketing and Management: An International Journal 25 (1 …, 2021 | 22 | 2021 |
| What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer–brand relationship S Jung, G Bhaduri, JE Ha-Brookshire Journal of Product & Brand Management 30 (3), 481-491, 2020 | 20 | 2020 |
| Too good to be true? Effect of consumers’ brand schemas on apparel brands’ fair labor marketing messages G Bhaduri, JE Ha-Brookshire, G Leshner Clothing and Textiles Research Journal 35 (3), 187-203, 2017 | 17 | 2017 |
| Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context J Kim, G Bhaduri Journal of Global Fashion Marketing 10 (4), 324-341, 2019 | 13 | 2019 |
| Trust/distrust, perceived quality, perceived price, and apparel purchase intention G Bhaduri University of Missouri-Columbia, 2011 | 13 | 2011 |
| Influence of consumers’ brand expectations on apparel brands’ US-based sourcing strategy G Bhaduri Journal of Consumer Marketing 34 (1), 74-83, 2017 | 12 | 2017 |
| Effects of CSR messages on apparel consumers’ Word-of-Mouth: Perceived Corporate Hypocrisy as a Mediator G Bhaduri, S Jung, JE Ha-Brookshire Clothing and Textiles Research Journal 42 (1), 35-50, 2024 | 10 | 2024 |
| Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity G Bhaduri Journal of Global Fashion Marketing 11 (1), 37-55, 2020 | 10 | 2020 |
| Mask up: Exploring cross-cultural influences on mask-making behavior during the COVID-19 pandemic KHY Hahn, G Bhaduri Clothing and Textiles Research Journal 39 (4), 297-313, 2021 | 9 | 2021 |
| Investigating the direct and indirect effects of perceived corporate hypocrisy on turnover intentions S Goswami, G Bhaduri Journal of Global Fashion Marketing 12 (3), 214-228, 2021 | 9 | 2021 |
| Disheartened consumers: impact of malevolent apparel business practices on consumer’s heart rates, perceived trust, and purchase intention J Ha-Brookshire, G Bhaduri Fashion and Textiles 1, 1-12, 2014 | 9 | 2014 |
| Impact of Individual's Regulatory Focus on Value Perceptions of and Willingness to Invest towards Online Mass-Customized Fashion G Bhaduri, J Kim Fashion, Industry and Education 16 (1), 1-18, 2018 | 6 | 2018 |
| Understanding Chinese Gen Z and their online shopping intentions through TAM LR Copeland, G Bhaduri, O Huang Asia Pacific Journal of Marketing and Logistics 35 (10), 2361-2376, 2023 | 3 | 2023 |
| 'Just for you': Unveiling the Traits of the Mass-Customized Clothing Shoppers G Bhaduri, J Kim International Textile and Apparel Association Annual Conference Proceedings …, 2018 | 3 | 2018 |
Glenn LeshnerProfessor of Journalism, University of OklahomaVerified email at ou.edu
