| Letting the computers take over: Using AI to solve marketing problems G Overgoor, M Chica, W Rand, A Weishampel California Management Review 61 (4), 156-185, 2019 | 188 | 2019 |
| Simplicity is not key: Understanding firm-generated social media images and consumer liking G Overgoor, W Rand, W Van Dolen, M Mazloom International Journal of Research in Marketing, 2021 | 28 | 2021 |
| A spatio-temporal category representation for brand popularity prediction G Overgoor, M Mazloom, M Worring, R Rietveld, W Van Dolen Proceedings of the 2017 ACM on International Conference on Multimedia …, 2017 | 14 | 2017 |
| Detecting fake-review buyers using network structure: Direct evidence from Amazon S He, B Hollenbeck, G Overgoor, D Proserpio, A Tosyali Proceedings of the National Academy of Sciences 119 (47), e2211932119, 2022 | 12 | 2022 |
| The Champion of Images: Understanding the role of images in the decision-making process of online hotel bookings. G Overgoor, W Rand, W Van Dolen HICSS, 1-10, 2020 | 5 | 2020 |
| From Representation to Reception: Evaluating the Impact of Diversity in TV Advertising on Consumer Purchase Intention G Overgoor, G Yildirim, Y Bart, K Pauwels Available at SSRN 4471248, 2023 | 1 | 2023 |
| Shades of representation: Auto-detection and perception of skin-tone diversity in visual marketing communication W Xie, G Overgoor, HHM Lee, Z Han Available at SSRN 4462296, 2023 | 1 | 2023 |
| Automated Detection of Skin Tone Diversity in Visual Marketing Communication W Xie, G Overgoor, HHM Lee, Z Han | 1 | 2023 |
| Visual analytics and artificial intelligence for marketing G Overgoor | 1 | 2021 |
| In the Eye of the Reviewer: An Application of Unsupervised Clustering to User Generated Imagery in Online Reviews G Overgoor, R Mestri, W Rand | 1 | 2021 |
| Text vs. Image: An application of unsupervised multi-modal machine learning to online reviews R Mestri, P Bollam, G Overgoor, W Rand | | 2022 |
| The Champion of Images: Understanding the role of images in the decision-making process of online consumers. G Overgoor | | |
