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Mihalis Kavaratzis
Mihalis Kavaratzis
Professor of Place Marketing, Manchester Metropolitan University
Verified email at mmu.ac.uk - Homepage
Title
Cited by
Cited by
Year
From city marketing to city branding: Towards a theoretical framework for developing city brands
M Kavaratzis
Place branding 1, 58-73, 2004
25442004
City branding: an effective assertion of identity or a transitory marketing trick?
M Kavaratzis, GJ Ashworth
Tijdschrift voor economische en sociale geografie 96 (5), 506-514, 2005
23162005
The dynamics of place brands: An identity-based approach to place branding theory
M Kavaratzis, MJ Hatch
Marketing theory 13 (1), 69-86, 2013
11862013
My city–my brand: the different roles of residents in place branding
E Braun, M Kavaratzis, S Zenker
Journal of place management and development 6 (1), 18-28, 2013
10402013
Place branding: A review of trends and conceptual models
M Kavaratzis
The marketing review 5 (4), 329-342, 2005
8782005
Beyond the logo: Brand management for cities
G Ashworth, M Kavaratzis
Journal of Brand management 16, 520-531, 2009
7472009
Place marketing: how did we get here and where are we going?
M Kavaratzis, G Ashworth
Journal of place management and development 1 (2), 150-165, 2008
6552008
Cities and their brands: Lessons from corporate branding
M Kavaratzis
Place branding and public diplomacy 5, 26-37, 2009
6362009
From “necessary evil” to necessity: stakeholders' involvement in place branding
M Kavaratzis
Journal of Place Management and development, 2012
6252012
Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
M Kavaratzis, A Kalandides
Environment and Planning A 47 (6), 1368-1382, 2015
4542015
From city marketing to city branding: An interdisciplinary analysis with reference to Amsterdam, Budapest and Athens
M Kavaratzis
4232008
Towards effective place brand management: Branding European cities and regions
G Ashworth, M Kavaratzis
Edward Elgar Publishing, 2010
4192010
Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam
M Kavaratzis, GJ Ashworth
Cities 24 (1), 16-25, 2007
3662007
City marketing: The past, the present and some unresolved issues
M Kavaratzis
Geography compass 1 (3), 695-712, 2007
3482007
The role of brand elements in destination branding
S Kladou, M Kavaratzis, I Rigopoulou, E Salonika
Journal of Destination Marketing & Management 6 (4), 426-435, 2017
2842017
Rethinking place branding: Comprehensive brand development for cities and regions
M Kavaratzis, G Warnaby, GJ Ashworth
Springer, 2014
2462014
Branding the city through culture and entertainment
K Mihalis
Journal Aesop 5, 1-7, 2005
1422005
Rethinking destination image formation
H Kislali, M Kavaratzis, M Saren
International Journal of Culture, Tourism and Hospitality Research 10 (1), 70-80, 2016
1402016
Place branding: where do we stand?
M Kavaratzis, G Ashworth
Towards effective place brand management, 2010
1342010
The need to rethink place branding
GJ Ashworth, M Kavaratzis, G Warnaby
Rethinking place branding: Comprehensive brand development for cities and†…, 2015
1272015
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