| A framework for mixing methods in quantitative measurement development, validation, and revision: A case study R Luyt Journal of Mixed Methods Research 6 (4), 294-316, 2012 | 136 | 2012 |
| The male attitude norms inventory-II: A measure of masculinity ideology in South Africa R Luyt Men and Masculinities 8 (2), 208-229, 2005 | 103 | 2005 |
| Hegemonic masculine conceptualisation in gang culture R Luyt, D Foster South African Journal of Psychology 31 (3), 1-11, 2001 | 95 | 2001 |
| Representation of gender in South African television advertising: A content analysis R Luyt Sex Roles 65 (5-6), 356-370, 2011 | 93 | 2011 |
| Political masculinities and populism M Löffler, R Luyt, K Starck NORMA 15 (1), 1-9, 2020 | 88 | 2020 |
| The social psychology of citizenship, participation and social exclusion: Introduction to the special thematic section C Stevenson, J Dixon, N Hopkins, R Luyt Journal of Social and Political Psychology 3 (2), 1-19, 2015 | 70 | 2015 |
| Beyond traditional understanding of gender measurement: The gender (re) presentation approach R Luyt Journal of gender studies 24 (2), 207-226, 2015 | 63 | 2015 |
| Rhetorical representations of masculinities in South Africa: moving towards a material‐discursive understanding of men R Luyt Journal of Community & Applied Social Psychology 13 (1), 46-69, 2003 | 60 | 2003 |
| Political Masculinities, Crisis Tendencies, and Social Transition: Toward an Understanding of Change K Starck, R Luyt Men and Masculinities, 1097184X18782730, 2018 | 59 | 2018 |
| Constructing hegemonic masculinities in South Africa: The discourse and rhetoric of heteronormativity R Luyt Gender and language 6 (1), 47-77, 2012 | 55 | 2012 |
| Representation of masculinities and race in South African television advertising: A content analysis R Luyt Journal of Gender Studies 21 (1), 35-60, 2012 | 53 | 2012 |
| Societies in transition: Are they more sexist? A comparison between Polish, South African and British Samples M Zawisza, R Luyt, AM Zawadzka Journal of Gender Studies 24 (1), 38-55, 2015 | 35 | 2015 |
| The social psychology of citizenship: Engagement with citizenship studies and future research C Stevenson, N Hopkins, R Luyt, J Dixon Journal of Social and Political Psychology 3 (2), 192-210, 2015 | 34* | 2015 |
| Ambivalence toward men: Comparing sexism among Polish, South African and British university students M Zawisza, R Luyt, AM Zawadzka Sex roles 66 (7-8), 453-467, 2012 | 34 | 2012 |
| Cross-cultural sexism and the effectiveness of gender (non) traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom M Zawisza, R Luyt, AM Zawadzka, J Buczny Sex Roles, 1-14, 2018 | 24 | 2018 |
| Diversity in Gender and Visual Representation R Luyt, C Welch, R Lobban Routledge, 2018 | 21* | 2018 |
| Ambivalent Homoprejudice towards Gay Men: Theory Development and Validation AS Brooks, R Luyt, M Zawisza, DT McDermott Journal of homosexuality, 1-29, 2019 | 20 | 2019 |
| Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa M Zawisza, R Luyt, AM Zawadzka, J Buczny Journal of Gender Studies 27 (4), 464-480, 2018 | 20 | 2018 |
| Masculine Power and Gender Equality: Masculinities as Change Agents R Luyt, K Starck Springer Nature, 2020 | 15 | 2020 |
| Only for the brave? Political men and masculinities: change agents for gender equality R Luyt, K Starck Springer, 2019 | 14 | 2019 |
