Klaus-Peter Wiedmann
Klaus-Peter Wiedmann
Professor Marketing and Management, Leibniz Universitšt Hannover
Verified email at - Homepage
Cited by
Cited by
Value‐based segmentation of luxury consumption behavior
KP Wiedmann, N Hennigs, A Siebels
Psychology & Marketing 26 (7), 625-651, 2009
Measuring consumers' luxury value perception: a cross-cultural framework
KP Wiedmann, N Hennigs, A Siebels
Academy of Marketing Science Review 2007, 1, 2007
How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
G Walsh, K Dinnie, KP Wiedmann
Journal of Services Marketing 20 (6), 412-420, 2006
What is the value of luxury? A cross‐cultural consumer perspective
N Hennigs, KP Wiedmann, C Klarmann, S Strehlau, B Godey, D Pederzoli, ...
Psychology & Marketing 29 (12), 1018-1034, 2012
Attractiveness, trustworthiness and expertise–social influencers’ winning formula?
KP Wiedmann, W Von Mettenheim
Journal of Product & Brand Management 30 (5), 707-725, 2020
Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability
I Balderjahn, A Buerke, M Kirchgeorg, M Peyer, B Seegebarth, ...
AMS review 3, 181-192, 2013
Drivers and outcomes of brand heritage: Consumers' perception of heritage brands in the automotive industry
KP Wiedmann, N Hennigs, S Schmidt, T Wuestefeld
Journal of Marketing Theory and Practice 19 (2), 205-220, 2011
The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
KP Wiedmann, F Labenz, J Haase, N Hennigs
Journal of Brand Management 25, 101-118, 2018
Consumers' decision-making style as a basis for market segmentation
G Walsh, T Hennig-Thurau, V Wayne-Mitchell, KP Wiedmann
Journal of Targeting, Measurement and Analysis for Marketing 10, 117-131, 2001
A conceptualization of corporate reputation in Germany: An evaluation and extension of the RQ
G Walsh, KP Wiedmann
Corporate Reputation Review 6, 304-312, 2004
The Mannmaven: an agent for diffusing market information
KP Wiedmann, G Walsh, VW Mitchell
Journal of Marketing Communications 7 (4), 195-212, 2001
An international perspectiveon luxury brand and country-of-origin effect
G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ...
Journal of Brand Management 16 (5), 323-337, 2009
The sustainability roots of anticonsumption lifestyles and initial insights regarding their effects on consumers' well‐being
B Seegebarth, M Peyer, I Balderjahn, KP Wiedmann
Journal of Consumer Affairs 50 (1), 68-99, 2016
The importance of brand heritage as a key performance driver in marketing management
KP Wiedmann, N Hennigs, S Schmidt, T Wuestefeld
Journal of Brand Management 19, 182-194, 2011
Luxury brands in the digital age–exclusivity versus ubiquity
N Hennigs, KP Wiedmann, C Klarmann
Marketing Review St. Gallen 29, 30-35, 2012
A cross‐cultural exploratory content analysis of the perception of luxury from six countries
B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs
Journal of Product & Brand Management 22 (3), 229-237, 2013
Tasting green: an experimental design for investigating consumer perception of organic wine
KP Wiedmann, N Hennigs, S Henrik Behrens, C Klarmann
British Food Journal 116 (2), 197-211, 2014
Social persuasion: targeting social identities through social influencers
S Langner, N Hennigs, KP Wiedmann
Journal of consumer marketing 30 (1), 31-49, 2013
The complexity of value in the luxury industry: From consumers’ individual value perception to luxury consumption
N Hennigs, KP Wiedmann, C Klarmann, S Behrens
International Journal of Retail & Distribution Management 43 (10/11), 922-939, 2015
Sustainability as part of the luxury essence: Delivering value through social and environmental excellence
N Hennigs, KP Wiedmann, C Klarmann, S Behrens
Journal of Corporate Citizenship, 25-35, 2013
The system can't perform the operation now. Try again later.
Articles 1–20