| Three paths to disposition: The movement of meaningful possessions to strangers JL Lastovicka, KV Fernandez Journal of Consumer Research 31 (4), 813-823, 2005 | 468 | 2005 |
| Anti-consumption: an overview and research agenda MSW Lee, KV Fernandez, MR Hyman Journal of Business Research 62 (2), 145-147, 2009 | 356 | 2009 |
| Making magic: Fetishes in contemporary consumption KV Fernandez, JL Lastovicka Journal of Consumer Research 38 (2), 278-299, 2011 | 205 | 2011 |
| The effectiveness of information and color in yellow pages advertising KV Fernandez, DL Rosen Journal of Advertising 29 (2), 61-73, 2000 | 165 | 2000 |
| Reacquiring consumer waste: treasure in our trash? N Brosius, KV Fernandez, H Cherrier Journal of Public Policy & Marketing 32 (2), 286-301, 2013 | 115 | 2013 |
| “Doing the duck”: negotiating the resistant-consumer identity KV Fernandez, AJ Brittain, SD Bennett European Journal of Marketing 45 (11/12), 1779-1788, 2011 | 95 | 2011 |
| The golden ties that bind: boundary crossing in diasporic Hindu wedding ritual KV Fernandez, E Veer, JL Lastovicka Consumption Markets & Culture 14 (3), 245-265, 2011 | 54 | 2011 |
| Critically reviewing literature: A tutorial for new researchers KV Fernandez Australasian marketing journal 27 (3), 187-196, 2019 | 42 | 2019 |
| Employee-(ro) bot collaboration in service: an interdependence perspective KBQ Le, L Sajtos, KV Fernandez Journal of Service Management 34 (2), 176-207, 2023 | 34 | 2023 |
| The Mindcam methodology: Perceiving through the native's eye RG Starr, F KV Qualitative Market Research: An International Journal 10 (2), 165-182, 2007 | 33 | 2007 |
| As the record spins: materialising connections KV Fernandez, MB Beverland European Journal of Marketing, 2019 | 23 | 2019 |
| Personalising the home K Fernandez ANZMAC. New Zealand 2255, 2261, 2007 | 23 | 2007 |
| Information processing in directional media: the effectiveness of selected advertising executional cues in the yellow pages KV Fernandez | 13 | 1995 |
| The Gold that Binds: The Ritualistic Use of Jewelry in A Hindu Wedding KV Fernandez, E Veer NA-Advances in Consumer Research Volume 31, 2004 | 12 | 2004 |
| Of gates and doors: A critical reflection on agency K Fernandez Consumer Culture Theory: Research in Consumer Behavior, Bingly, UK: Emerald …, 2015 | 9 | 2015 |
| Consumer Work and Agency in the Analog Revival MB Beverland, KV Fernandez, GM Eckhardt Journal of Consumer Research, ucae003, 2024 | 7 | 2024 |
| Bridging boundaries in consumption, markets, and culture KV Fernandez, B Figueiredo Consumption Markets & Culture 21 (4), 295-300, 2018 | 7 | 2018 |
| The role of self-construal in resisting tobacco smoking IME Fifita, SD Smith, KV Fernandez Australasian Marketing Journal 23 (4), 294-302, 2015 | 7 | 2015 |
| Auspiciouness: coping with kratophany KV Fernandez, E Veer, JL Lastovicka Advances in Consumer Research, 704-708, 2007 | 7 | 2007 |
| Protecting the portals of home KV Fernandez NA-Advances in Consumer Research Volume 35, 2008 | 6 | 2008 |
Michael SW LeeThe University of Auckland Business SchoolVerified email at auckland.ac.nz
