Rebecca Jen-Hui Wang
Rebecca Jen-Hui Wang
Verified email at lehigh.edu - Homepage
Title
Cited by
Cited by
Year
On the go: How mobile shopping affects customer purchase behavior
RJH Wang, EC Malthouse, L Krishnamurthi
Journal of retailing 91 (2), 217-234, 2015
5802015
Automated text analysis for consumer research
A Humphreys, RJH Wang
Journal of Consumer Research 44 (6), 1274-1306, 2018
2742018
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
SJ Kim, RJH Wang, EC Malthouse
Journal of Interactive Marketing 31, 28-41, 2015
2302015
“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors
SJ Kim, RJH Wang, E Maslowska, EC Malthouse
Computers in Human Behavior 54, 511-521, 2016
1022016
Branded apps and mobile platforms as new tools for advertising
B Wang, S Kim, EC Malthouse
The new advertising: Branding, content, and consumer relationships in the …, 2016
452016
Branded apps and mobile platforms as new tools for advertising
B Wang, S Kim, EC Malthouse
The new advertising: Branding, content, and consumer relationships in the …, 2016
452016
Branded mobile application adoption and customer engagement behavior
RJH Wang
Computers in Human Behavior 106, 106245, 2020
262020
When reward convenience meets a mobile app: Increasing customer participation in a coalition loyalty program
RJH Wang, L Krishnamurthi, EC Malthouse
Journal of the Association for Consumer Research 3 (3), 314-329, 2018
252018
Construal matching in online search: applying text analysis to illuminate the consumer decision journey
A Humphreys, MS Isaac, RJH Wang
Journal of Marketing Research, 0022243720940693, 2020
132020
Automated text analysis for Consumer Research. Journal of Consumer Research
A Humphreys, RJH Wang
42017
How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective
RJH Wang, EC Malthouse, L Krishnamurthi
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 703-704, 2016
42016
The effects of online negative word-of-mouth: An empirical study
SJ Kim, RJH Wang, EC Malthouse
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 705-717, 2016
32016
The Effects of COVID-19 on Mobile App Usage
M Zhuang, E Fang, R Wang, Y Han
Available at SSRN 3740433, 2020
12020
The Good and the Bad of Negative Word-of-Mouth: Empirical Investigation into the Effect of Online Messages
SJ Kim, RJH Wang, EC Malthouse
Advances in Advertising Research (Vol. V), 75-88, 2015
12015
The Downside of Divinity? Reputational Harm to Sectarian Universities from Overtly Religious Advertising
MS Isaac, C Obermiller, RJH Wang
Journal of Advertising 50 (4), 423-440, 2021
2021
Digital Transformation and Strategic Management of Frontline Services With Robotic Technologies
RJH Wang, NA Chomiak
Handbook of Research on Management and Strategies for Digital Enterprise …, 2021
2021
The Effects of COVID-19 on Mobile App Usage (preprint)
M Zhuang, E Fang, R Wang, Y Han
2020
ASHLEE HUMPHREYS
RJENHUI WANG
WEB APPENDIX
A HUMPHREYS, RJENHUI WANG
ASHLEE HUMPHREYS* REBECCA JEN-HUI WANG
RJENHUI WANG
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