| Effort, revenue, and cost sharing mechanisms for collaborative new product development SR Bhaskaran, V Krishnan Management Science 55 (7), 1152-1169, 2009 | 516 | 2009 |
| Selling and leasing strategies for durable goods with complementary products SR Bhaskaran, SM Gilbert Management Science 51 (8), 1278-1290, 2005 | 194 | 2005 |
| Implications of channel structure for leasing or selling durable goods SR Bhaskaran, SM Gilbert Marketing science 28 (5), 918-934, 2009 | 86 | 2009 |
| Managing technology selection and development risk in competitive environments SR Bhaskaran, K Ramachandran Production and Operations Management 20 (4), 541-555, 2011 | 73 | 2011 |
| Consumer mental accounts and implications to selling base products and add-ons S Erat, SR Bhaskaran Marketing Science 31 (5), 801-818, 2012 | 49 | 2012 |
| An analysis of search and authentication strategies for online matching platforms A Basu, S Bhaskaran, R Mukherjee Management Science 65 (5), 2412-2431, 2019 | 44 | 2019 |
| An economic analysis of customer co-design A Basu, S Bhaskaran Information Systems Research 29 (4), 786-787, 2018 | 40 | 2018 |
| Implications of channel structure and operational mode upon a manufacturer's durability choice SR Bhaskaran, SM Gilbert Production and Operations Management 24 (7), 1071-1085, 2015 | 32 | 2015 |
| Sequential product development and introduction by cash-constrained start-ups S Bhaskaran, SS Erzurumlu, K Ramachandran Manufacturing & Service Operations Management 23 (6), 1505-1523, 2021 | 28 | 2021 |
| A dynamic inventory model with the right of refusal S Bhaskaran, K Ramachandran, J Semple Management Science 56 (12), 2265-2281, 2010 | 24 | 2010 |
| The strategic drivers of drop-shipping and retail store sales for seasonal products AC Sodero, A Namin, DK Gauri, SR Bhaskaran Journal of Retailing 97 (4), 561-581, 2021 | 18 | 2021 |
| Competitive product introductions in technologically dynamic environments SR Bhaskaran, K Ramachandran Available at SSRN 983404, 2007, 2007 | 14* | 2007 |
| Managing technology uncertainty under multi-firm new product development SR Bhaskaran, V Krishnan McCombs Research Paper Series No. IROM-05-06, 2006, 2006 | 12* | 2006 |
| Managing product transitions under technology uncertainty SR Bhaskaran, A Goel, K Ramachandran Available at SSRN 1775430, 2011 | 5 | 2011 |
| Compatibility and Information Asymmetry in Online Matching Platforms A Basu, S Bhaskaran, R Mukherjee Management Science, 2024 | | 2024 |
| Optimal Prototyping on Experimentation Platforms SR Bhaskaran, S Erat SMU Cox School of Business Research Paper Forthcoming, 2023 | | 2023 |
| Getting Your Money’s Worth: Capacity Planning Through Admission Control vs. Consumption Control SR Bhaskaran, S Erat, R Mukherjee SMU Cox School of Business Research Paper, 2022 | | 2022 |
| Impact of Inventory Risk on Sales Effort Provisioning: Theoretical Predictions and Empirical Evidence SR Bhaskaran, RC Savaskan, T Tan SMU Cox School of Business Research Paper, 2022 | | 2022 |
| Best or Right?-Positioning and Authentication in Online Matching Platforms A Basu, SR Bhaskaran, R Mukherjee Positioning and Authentication in Online Matching Platforms (March 23, 2021), 2021 | | 2021 |
| Economics of Co-design: The Role of Product Lines A Basu, S Bhaskaran | | 2014 |
Karthik RamachandranProfessor Operations Management Georgia Institute of TechnologyVerified email at scheller.gatech.edu
