| Enjoyment of advergames and brand attitudes: The impact of thematic relevance K Wise, PD Bolls, H Kim, A Venkataraman, R Meyer Journal of Interactive Advertising 9 (1), 27-36, 2008 | 407 | 2008 |
| Moderation, response rate, and message interactivity: Features of online communities and their effects on intent to participate K Wise, B Hamman, K Thorson Journal of Computer-Mediated Communication 12 (1), 24-41, 2006 | 373 | 2006 |
| Emotional responses during social information seeking on Facebook K Wise, S Alhabash, H Park Cyberpsychology, Behavior, and Social Networking 13 (5), 555-562, 2010 | 324 | 2010 |
| How avatar customizability affects children's arousal and subjective presence during junk food–sponsored online video games R Bailey, K Wise, P Bolls CyberPsychology & Behavior 12 (3), 277-283, 2009 | 305 | 2009 |
| Captured by the World Wide Web: Orienting to structural and content features of computer-presented information A Lang, J Borse, K Wise, P David Communication Research 29 (3), 215-245, 2002 | 236 | 2002 |
| Exploring the motivations of Facebook use in Taiwan S Alhabash, H Park, A Kononova, Y Chiang, K Wise Cyberpsychology, behavior, and social networking 15 (6), 304-311, 2012 | 188 | 2012 |
| Do you filter who you are?: Excessive self-presentation, social cues, and user evaluations of Instagram selfies S Hong, MR Jahng, N Lee, KR Wise Computers in Human Behavior 104, 106159, 2020 | 160 | 2020 |
| Motivated processing of fear appeal and disgust images in televised anti-tobacco ads G Leshner, P Bolls, K Wise Journal of Media Psychology, 2011 | 132 | 2011 |
| The real you? The role of visual cues and comment congruence in perceptions of social attractiveness from Facebook profiles S Hong, E Tandoc Jr, EA Kim, B Kim, K Wise Cyberpsychology, Behavior, and Social Networking 15 (7), 339-344, 2012 | 109 | 2012 |
| The effect of searching and surfing on recognition of destination images on Facebook pages SB Kim, DY Kim, K Wise Computers in Human Behavior 30, 813-823, 2014 | 92 | 2014 |
| Choosing and reading online news: How available choice affects cognitive processing K Wise, PD Bolls, SR Schaefer Journal of broadcasting & electronic media 52 (1), 69-85, 2008 | 83 | 2008 |
| The effect of user control on the cognitive and emotional processing of pictures K Wise, B Reeves Media Psychology 9 (3), 549-566, 2007 | 83 | 2007 |
| PeaceMaker: Changing students’ attitudes toward Palestinians and Israelis through video game play SE Alhabash, K Wise International Journal of Communication 6, 25, 2012 | 80 | 2012 |
| Brand interactivity and its effects on the outcomes of advergame play J Lee, H Park, K Wise new media & society 16 (8), 1268-1286, 2014 | 74 | 2014 |
| When words collide online: How writing style and video intensity affect cognitive processing of online news K Wise, P Bolls, J Myers, M Sternadori Journal of Broadcasting & Electronic Media 53 (4), 532-546, 2009 | 63 | 2009 |
| Playing their game: Changing stereotypes of Palestinians and Israelis through videogame play S Alhabash, K Wise New media & society 17 (8), 1358-1376, 2015 | 53 | 2015 |
| Memorable metaphor: How different elements of visual rhetoric affect resource allocation and memory for advertisements M Peterson, K Wise, Y Ren, Z Wang, J Yao Journal of Current Issues & Research in Advertising 38 (1), 65-74, 2017 | 43 | 2017 |
| The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising1 A Lang, K Wise, S Lee, X Cai Sex in advertising, 107-132, 2014 | 42 | 2014 |
| Exploring the hardwired for news hypothesis: How threat proximity affects the cognitive and emotional processing of health-related print news K Wise, P Eckler, A Kononova, J Littau Communication Studies 60 (3), 268-287, 2009 | 42 | 2009 |
| Effects of emotional tone and visual complexity on processing health information in prescription drug advertising RL Norris, RL Bailey, PD Bolls, KR Wise Health Communication 27 (1), 42-48, 2012 | 41 | 2012 |
Paul BollsMurrow College of Communication Washington State UniversityVerified email at wsu.edu
