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Verena Schoenmueller
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Year
Are social media replacing traditional media in terms of brand equity creation?
M Bruhn, V Schoenmueller, DB Schäfer
Management research review 35 (9), 770-790, 2012
15182012
Authenticity in branding–exploring antecedents and consequences of brand authenticity
K Fritz, V Schoenmueller, M Bruhn
European journal of marketing 51 (2), 324-348, 2017
5612017
The polarity of online reviews: Prevalence, drivers and implications
V Schoenmueller, O Netzer, F Stahl
Journal of Marketing Research 57 (5), 853-877, 2020
194*2020
Frontiers: Polarized America: From political polarization to preference polarization
V Schoenmueller, O Netzer, F Stahl
Marketing Science 42 (1), 48-60, 2023
172023
Polarized America: From political partisanship to preference partisanship
V Schoenmueller, O Netzer, F Stahl
Marketing Science Frontiers Forthcoming, 2022
142022
Who will share Fake-News on Twitter? Psycholinguistic cues in online post histories discriminate Between actors in the misinformation ecosystem
V Schoenmueller, SJ Blanchard, GV Johar
arXiv preprint arXiv:2203.10560, 2022
32022
The Rise and Fall of Influencers: Evidence from Social Trading
V Schoenmueller, B Libai, S Kogan
Available at SSRN 3768765, 2021
22021
The Dynamic Potential of Online Reviews: Review Updates and Platform Solicitations
M Pocchiari, V Schoenmueller, Y Dover
Available at SSRN, 2023
2023
The Oracles of Online Reviews
Y Karlinsky-Shichor, V Schoenmueller
Available at SSRN 4321683, 2023
2023
Learning From Highly Unstructured Data: Insight From Videos, Images and Audio
R Hofstetter, J Berger, A Krishna, M Bravin, M Clegg, M Pouly, P Rajaram, ...
ACR North American Advances, 2021
2021
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