| Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants VK Jones Journal of Brand Strategy 7 (3), 233-245, 2018 | 99 | 2018 |
| The new advertising: Branding, content, and consumer relationships in the data-driven social media era [2 volumes]: Branding, content, and consumer relationships in the data … RE Brown, VK Jones, M Wang ABC-CLIO, 2016 | 32 | 2016 |
| Reducing Loneliness among Aging Adults: The Roles of Personal Voice Assistants and Anthropomorphic Interactions Jones, V. K., Hanus, M., Yan, C., Shade, M., & Blaskewicz Boron, J, and ... Frontiers in Public Health, 2021 | 26 | 2021 |
| Blaskewicz Boron J., & Maschieri Bicudo R.(2021). Reducing loneliness among aging adults: The roles of personal voice assistants and anthropomorphic interactions VK Jones, M Hanus, C Yan, MY Shade Frontiers in public health 9, 750736, 2022 | 18 | 2022 |
| How Instagram content affects brand attitudes and behaviour M Wang, VK Jones Journal of Digital and Social Media Marketing 5 (2), 1-14, 2017 | 9 | 2017 |
| Why people use virtual assistants: Understanding engagement with Alexa VK Jones Journal of Brand Strategy 10 (2), 2021 | 7 | 2021 |
| The New Advertising: Branding, Content and Consumer Relationships in a Data-Driven Social Media Era BW Wojdynski, R Brown, VK Jones, M Wang Praeger, Santa Barbara, CA 1, 203-236, 2016 | 6 | 2016 |
| To Thrive in Today’s Marketing Landscape, Embrace Schizophrenia! R Tobaccowala, VK Jones Journal of Current Issues & Research in Advertising 39 (3), 266-271, 2018 | 5 | 2018 |
| Experiencing voice-activated artificial intelligence assistants in the home: A phenomenological approach VK Jones The University of Nebraska-Lincoln, 2019 | 4 | 2019 |
| The New Advertising [2 volumes]: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes] VK Jones, R Tobaccowala, DE Schultz Bloomsbury Publishing USA, 2016 | 4 | 2016 |
| The Future of Advertising: What You Need to Know VK Jones, R Tobaccowala The New Advertising: Branding, Content, and Consumer Relationships in the …, 2016 | 3 | 2016 |
| Caught In the Tractorbeam of Larger Influences: The Filtration of Innovation in Education Technology Design JD Olmanson, FF Abebe, VK Jones, E Kyle, L Lucas, K Robbins, ... International Journal of Social, Behavioral, Educational, Economic, Business …, 2015 | 3 | 2015 |
| The Impact of Interaction Time and Verbal Engagement with Personal Voice Assistants on Alleviating Loneliness among Older Adults: An Exploratory Study C Yan, K Johnson, VK Jones International Journal of Environmental Research and Public Health 21 (1), 100, 2024 | 2 | 2024 |
| Reducing Loneliness and Improving Social Support among Older Adults through Different Modalities of Personal Voice Assistants VK Jones, C Yan, MY Shade, JB Boron, Z Yan, HJ Heselton, K Johnson, ... Geriatrics 9 (2), 22, 2024 | 1 | 2024 |
| INTERACTIVE VOICE ASSISTANT ROUTINES: A USABILITY STUDY M Shade, C Yan, JB Boron, V Jones Innovation in Aging 7 (Supplement_1), 876-876, 2023 | 1 | 2023 |
| Educating Students About Influencing Audiences Ethically in a Data-Driven Social Media World VK Jones, K Johnson, H Molskness, R Gandhi, L Zhou Journal of Advertising Education 26 (2), 106-114, 2022 | 1 | 2022 |
| Firearms, brass knuckles… and Instagram: Intended and unintended influence of social media advertising VK Jones, MB Wang Journal of Brand Strategy 9 (2), 171-189, 2020 | 1 | 2020 |
| Developing the next-generation Don Draper VK Jones Journal of Digital & Social Media Marketing 6 (1), 87-92, 2018 | 1 | 2018 |
| The future of advertising: What you should know VK Jones, R Tobaccowala | 1 | 2016 |
| Effective innovation or dumbed-down distraction: qualitative content analysis of 10 years of social media and writing research VK Jones, K Robbins International Journal of Innovation in Education 3 (2-3), 91-109, 2016 | 1 | 2016 |
changmin yanAssociate ProfessorVerified email at unl.edu
