Jan H. Schumann
Jan H. Schumann
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Cited by
Cited by
Targeted online advertising: Using reciprocity appeals to increase acceptance among users of free web services
JH Schumann, F Von Wangenheim, N Groene
Journal of Marketing 78 (1), 59-75, 2014
Trademarks and venture capital valuation
JH Block, G De Vries, JH Schumann, P Sandner
Journal of Business Venturing 29 (4), 525-542, 2014
Mapping the customer journey: Lessons learned from graph-based online attribution modeling
E Anderl, I Becker, F Von Wangenheim, JH Schumann
International Journal of Research in Marketing 33 (3), 457-474, 2016
Technology mediation in service delivery: A new typology and an agenda for managers and academics (vol 32, pg 133, 2012)
JH Schumann, NV Wuenderlich, F Wangenheim
Technovation 32 (7-8), 440-440, 2012
Helping firms reduce complexity in multichannel online data: A new taxonomy-based approach for customer journeys
E Anderl, JH Schumann, W Kunz
Journal of Retailing 92 (2), 185-203, 2016
“Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange”
JH Schumann, F Wangenheim, A Stringfellow, Z Yang, V Blazevic, ...
Journal of International Marketing 18 (3), 62-79, 2010
Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences
JH Schumann, MK Florian v. Wangenheim, Anne Stringfellow, Zhilin
Journal of Service Research 13 (4), 453-68, 2010
Service locus of control and customer coproduction: the role of prior service experience and organizational socialization
M Büttgen, JH Schumann, Z Ates
Journal of service research 15 (2), 166-181, 2012
Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits
JH Schumann, NV Wünderlich, H Evanschitzky
Journal of Retailing 90 (1), 111-118, 2014
Paying before or paying after? Timing and uncertainty in pay-what-you-want pricing
G Viglia, M Maras, J Schumann, D Navarro-Martinez
Journal of Service Research 22 (3), 272-284, 2019
Finding the right words: The influence of keyword characteristics on performance of paid search campaigns
S Klapdor, EM Anderl, F von Wangenheim, JH Schumann
Journal of Interactive Marketing 28 (4), 285-301, 2014
How the introduction of digital sales channels affects salespeople in business-to-business contexts: a qualitative inquiry
FM Bongers, JH Schumann, C Schmitz
Journal of Personal selling & sales ManageMent 41 (2), 150-166, 2021
Getting personal in public!? How consumers respond to public personalized advertising in retail stores
NJ Hess, CM Kelley, ML Scott, M Mende, JH Schumann
Journal of Retailing 96 (3), 344-361, 2020
The impact of consumption goals on flat-rate choice: can “hedonizing” a service increase customers’ propensity to choose a flat rate?
F Uhrich, JH Schumann, F von Wangenheim
Journal of Service Research 16 (2), 216-230, 2013
“Why would I read a mobile review?” Device compatibility perceptions and effects on perceived helpfulness
A März, S Schubach, JH Schumann
Psychology & Marketing 34 (2), 119-137, 2017
Mapping the customer journey: A graph-based framework for online attribution modeling
E Anderl, I Becker, FV Wangenheim, JH Schumann
Available at SSRN 2343077, 2014
How consumers assess free E-services: The role of benefit-inflation and cost-deflation effects
BA Hüttel, JH Schumann, M Mende, ML Scott, CJ Wagner
Journal of Service Research 21 (3), 267-283, 2018
Mass-customised products: are they bought for uniqueness or to overcome problems with standard products?
S Michel, M Kreuzer, A Stringfellow, JH Schumann
Journal of Customer Behaviour 8 (4), 307-327, 2009
How price fairness and fit affect customer tariff evaluations
P Leinsle, D Totzek, JH Schumann
Journal of Service Management 29 (4), 735-764, 2018
Increasing consumers’ willingness to engage in data disclosure processes through relevance-illustrating game elements
M Bidler, J Zimmermann, JH Schumann, T Widjaja
Journal of Retailing 96 (4), 507-523, 2020
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