| Understanding the association between date labels and consumer-level food waste Z Gong, LYF Su, JS Zhang, T Chen, YC Wang Food Quality and Preference 96, 104373, 2022 | 18 | 2022 |
| Generating science buzz: An examination of multidimensional engagement with humorous scientific messages on Twitter and Instagram LYF Su, M McKasy, MA Cacciatore, SK Yeo, AR DeGrauw, JS Zhang Science Communication 44 (1), 30-59, 2022 | 16 | 2022 |
| Outdoor-sports brands’ Instagram strategies: how message attributes relate to consumer engagement JS Zhang, LYF Su International Journal of Advertising 42 (6), 1088-1109, 2023 | 11 | 2023 |
| COVID issue: Visual narratives about COVID-19 improve message accessibility, self-efficacy, and health precautions PB Jarreau, LYF Su, ECL Chiang, SM Bennett, JS Zhang, M Ferguson, ... Frontiers in Communication 6, 712658, 2021 | 11 | 2021 |
| The differential effects of humor on three scientific issues: global warming, artificial intelligence, and microbiomes SK Yeo, LYF Su, MA Cacciatore, JS Zhang, M McKasy International Journal of Science Education, Part B 13 (1), 59-83, 2023 | 6 | 2023 |
| Outdoor sports brands’ strategies for building Instagram brand community JS Zhang University of Illinois at Urbana-Champaign, 2020 | 4 | 2020 |
| Engaging the dismissive: An assessment of humor-based strategies to support global warming action M McKasy, MA Cacciatore, SK Yeo, JS Zhang, J Cook, R Olaleye, LYF Su Public Understanding of Science 33 (2), 227-240, 2024 | | 2024 |
Leona Yi-Fan SuAssistant Professor, University of Illinois at Urbana-ChampaignVerified email at illinois.edu
