Shuba Srinivasan
Shuba Srinivasan
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Cited by
Marketing and firm value: Metrics, methods, findings, and future directions
S Srinivasan, DM Hanssens
Journal of Marketing research 46 (3), 293-312, 2009
New products, sales promotions, and firm value: The case of the automobile industry
K Pauwels, J Silva-Risso, S Srinivasan, DM Hanssens
Journal of marketing 68 (4), 142-156, 2004
Product innovations, advertising, and stock returns
S Srinivasan, K Pauwels, J Silva-Risso, DM Hanssens
Journal of Marketing 73 (1), 24-43, 2009
Advertising, research and development, and systematic risk of the firm
L McAlister, R Srinivasan, MC Kim
Journal of Marketing 71 (1), 35-48, 2007
Who benefits from store brand entry?
K Pauwels, S Srinivasan
Marketing Science 23 (3), 364-390, 2004
Do promotions benefit manufacturers, retailers, or both?
S Srinivasan, K Pauwels, DM Hanssens, MG Dekimpe
Management Science 50 (5), 617-629, 2004
Mind-set metrics in market response models: An integrative approach
S Srinivasan, M Vanhuele, K Pauwels
Journal of Marketing Research 47 (4), 672-684, 2010
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
S Srinivasan, OJ Rutz, K Pauwels
Journal of the Academy of Marketing Science 44, 440-453, 2016
The impact of online product reviews on product returns
N Sahoo, C Dellarocas, S Srinivasan
Information Systems Research 29 (3), 723-738, 2018
Why do firms invest in consumer advertising with limited sales response? A shareholder perspective
EC Osinga, PSH Leeflang, S Srinivasan, JE Wieringa
Journal of Marketing 75 (1), 109-124, 2011
Retail-price drivers and retailer profits
VR Nijs, S Srinivasan, K Pauwels
Marketing Science 26 (4), 473-487, 2007
Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices
S Srinivasan, PTLP Leszczyc, FM Bass
International journal of research in marketing 17 (4), 281-305, 2000
Consumer attitude metrics for guiding marketing mix decisions
DM Hanssens, KH Pauwels, S Srinivasan, M Vanhuele, G Yildirim
Marketing Science 33 (4), 534-550, 2014
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
L Hsu, S Fournier, S Srinivasan
Journal of the Academy of Marketing Science 44, 261-280, 2016
When do price thresholds matter in retail categories?
K Pauwels, S Srinivasan, PH Franses
Marketing Science 26 (1), 83-100, 2007
An analysis of B2B ingredient co-branding relationships
S Erevelles, TH Stevenson, S Srinivasan, N Fukawa
Industrial Marketing Management 37 (8), 940-952, 2008
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
E Bayer, S Srinivasan, EJ Riedl, B Skiera
International journal of research in marketing 37 (4), 789-804, 2020
Optimal advertising when envisioning a product-harm crisis
O Rubel, PA Naik, S Srinivasan
Marketing Science 30 (6), 1048-1065, 2011
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions
Y You, S Srinivasan, K Pauwels, A Joshi
Journal of the Academy of Marketing Science 48, 1229-1253, 2020
Consumer satisfaction for internet service providers: an analysis of underlying processes
S Erevelles, S Srinivasan, S Rangel
Information Technology and Management 4 (1), 69-89, 2003
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