| Personification in advertising M Delbaere, EF McQuarrie, BJ Phillips Journal of Advertising 40 (1), 121-130, 2011 | 567 | 2011 |
| Social media influencers: A route to brand engagement for their followers M Delbaere, B Michael, BJ Phillips Psychology & Marketing 38 (1), 101-112, 2021 | 189 | 2021 |
| The relationship between organizational commitment and market orientation S Sivaramakrishnan, D Zhang, M Delbaere, E Bruning Journal of Strategic Marketing 16 (1), 55-73, 2008 | 67 | 2008 |
| Metaphors and myths in pharmaceutical advertising M Delbaere Social Science & Medicine 82, 21-29, 2013 | 29 | 2013 |
| Health care knowledge and consumer learning: the case of direct-to-consumer drug advertising M Delbaere, MC Smith Health marketing quarterly 23 (3), 9-29, 2006 | 28 | 2006 |
| Patient influencers: the next frontier in direct-to-consumer pharmaceutical marketing E Willis, M Delbaere Journal of Medical Internet Research 24 (3), e29422, 2022 | 24 | 2022 |
| The mediating role of knowledge management in translating the firm's learning orientation and market orientation to business performance D Di Zhang, S Sivaramakrishnan, M Delbaere, ER Bruning 2007 40th Annual Hawaii International Conference on System Sciences (HICSS …, 2007 | 15 | 2007 |
| Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? A persuasion knowledge perspective ML Wei, M Delbaere International journal of pharmaceutical and healthcare marketing 9 (4), 330-348, 2015 | 14 | 2015 |
| Critical success factors and outcomes of market knowledge management: a conceptual model and empirical evidence S Sivaramakrishnan, M Delbaere, D Zhang, E Bruning Conceptual Models and Outcomes of Advancing Knowledge Management: New …, 2012 | 13 | 2012 |
| Marketing’s metaphors have expired: An argument for a new dominant metaphor M Delbaere, AD Slobodzian Marketing Theory 19 (3), 391-401, 2019 | 12 | 2019 |
| Not everything important is taught in the classroom: Using cocurricular professional development workshops to enhance student careers V Bruni-Bossio, M Delbaere Journal of Management Education 45 (2), 265-292, 2021 | 11 | 2021 |
| Edward. F. McQuarrie & Barbara Phillips. J. 2011. Personification in advertising M Delbaere Journal of Advertising 40 (1), 121-130, 0 | 9 | |
| Direct-to-consumer advertising and the role of hope M Delbaere, E Willis Journal of Medical Marketing 15 (1-2), 26-38, 2015 | 8 | 2015 |
| Did online publishers “get it right”? Using a naturalistic search strategy to review cognitive health promotion content on internet webpages PV Hunter, M Delbaere, ME O’Connell, A Cammer, JX Seaton, T Friedrich, ... BMC geriatrics 17, 1-14, 2017 | 7 | 2017 |
| Literally experts: Expertise and the processing of analogical metaphors in pharmaceutical advertising M Delbaere, MC Smith Health Marketing Quarterly 31 (2), 115-135, 2014 | 5 | 2014 |
| The role of knowledge management in the market orientation–business performance linkage. S Sivaramakrishnan, M Delbaere, E Bruning International Journal of Knowledge, Culture and Change Management 4, 775-783, 2004 | 5 | 2004 |
| Knowledge transfer and rhetoric: the influence of rhetorical figures on consumer learning MA Delbaere | 4 | 2008 |
| The impact of technology adoption and knowledge management on the market orientation of organizations M Delbaere, E Bruning, S Sivaramakrishnan KM Doctoral Consortium, Queens University Library, 2002 | 4 | 2002 |
| Antecedents to knowledge management: The role of information technology adoption, analytical capabilities, and market orientation M Delbaere, DD Zhang, S Sivaramakrishnan, E Bruning Marketing, Technology and Customer Commitment in the New Economy …, 2015 | 3 | 2015 |
| Knowledge Management and the Roles it Plays in Achieving Superior Performance M Delbaere, D Di Zhang, ER Bruning, S Sivaramakrishnan Knowledge Management and Competitive Advantage: Issues and Potential …, 2014 | 2 | 2014 |
Subramanian SivaramakrishnanUniversity of ManitobaVerified email at umanitoba.ca
