Bas Donkers
Bas Donkers
Professor of Marketing Research, Erasmus University
Verified email at - Homepage
Cited by
Cited by
Undervalued or overvalued customers: Capturing total customer engagement value
V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns
Journal of service research 13 (3), 297-310, 2010
Sample size requirements for discrete-choice experiments in healthcare: a practical guide
EW de Bekker-Grob, B Donkers, MF Jonker, EA Stolk
The Patient-Patient-Centered Outcomes Research 8, 373-384, 2015
Estimating risk attitudes using lotteries: A large sample approach
B Donkers, B Melenberg, A Van Soest
Journal of Risk and uncertainty 22, 165-195, 2001
Predicting customer potential value an application in the insurance industry
PC Verhoef, B Donkers
Decision support systems 32 (2), 189-199, 2001
The effect of acquisition channels on customer loyalty and cross-buying
PC Verhoef, B Donkers
Journal of Interactive Marketing 19 (2), 31-43, 2005
Understanding brand and dealer retention in the new car market: The moderating role of brand tier
PC Verhoef, F Langerak, B Donkers
Journal of retailing 83 (1), 97-113, 2007
Firm size and export intensity: Solving an empirical puzzle
E Verwaal, B Donkers
Journal of International Business Studies 33, 603-613, 2002
Subjective measures of household preferences and financial decisions
B Donkers, A Van Soest
Journal of Economic Psychology 20 (6), 613-642, 1999
Labeled versus unlabeled discrete choice experiments in health economics: an application to colorectal cancer screening
EW De Bekker‐Grob, L Hol, B Donkers, L Van Dam, JDF Habbema, ...
Value in Health 13 (2), 315-323, 2010
Modeling CLV: A test of competing models in the insurance industry
B Donkers, PC Verhoef, MG de Jong
Quantitative Marketing and Economics 5, 163-190, 2007
Digital platform openness: Drivers, dimensions and outcomes
TLJ Broekhuizen, O Emrich, MJ Gijsenberg, M Broekhuis, B Donkers, ...
Journal of Business Research 122, 902-914, 2021
Model-based purchase predictions for large assortments
BJD Jacobs, B Donkers, D Fok
Marketing Science 35 (3), 389-404, 2016
Dynamic and competitive effects of direct mailings: A charitable giving application
M Van Diepen, B Donkers, PH Franses
Journal of Marketing Research 46 (1), 120-133, 2009
Product Recommendations Based on Latent Purchase Motivations
B Jacobs, B Donkers, D Fok
Rotterdam, Neth.: ERIM, 2014
Methods for exploring and eliciting patient preferences in the medical product lifecycle: a literature review
V Soekhai, C Whichello, B Levitan, J Veldwijk, CA Pinto, B Donkers, ...
Drug discovery today 24 (7), 1324-1331, 2019
Are healthcare choices predictable? The impact of discrete choice experiment designs and models
EW de Bekker-Grob, JD Swait, HT Kassahun, MCJ Bliemer, MF Jonker, ...
Value in Health 22 (9), 1050-1062, 2019
Does irritation induced by charitable direct mailings reduce donations?
M Van Diepen, B Donkers, PH Franses
International journal of research in marketing 26 (3), 180-188, 2009
Complexity effects in choice experiment–based models
BGC Dellaert, B Donkers, A Van Soest
Journal of Marketing Research 49 (3), 424-434, 2012
Consumer decisions with artificially intelligent voice assistants
BGC Dellaert, SB Shu, TA Arentze, T Baker, K Diehl, B Donkers, NJ Fast, ...
Marketing Letters 31, 335-347, 2020
Preferences for colorectal cancer screening strategies: a discrete choice experiment
L Hol, EW de Bekker-Grob, L van Dam, B Donkers, EJ Kuipers, ...
British journal of cancer 102 (6), 972-980, 2010
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