The evolution of the marketing concepts: theoretically different roads leading to practically same destination SA Keelson Global Conference on Business & Finance Proceedings 7 (1), 173-183, 2012 | 92 | 2012 |
The moderating role of organizational capabilities and internal marketing in market orientation and business success SA Keelson Review of Business & Finance Studies 5 (1), 1-17, 2014 | 55 | 2014 |
Marketing and entrepreneurial success in emerging markets: the nexus RK Dzogbenuku, SA Keelson Asia Pacific Journal of Innovation and Entrepreneurship 13 (2), 168-187, 2019 | 51 | 2019 |
A quantitative study of market orientation and organizational performance of listed companies: Evidence from Ghana SA Keelson International Journal of Management and Marketing Research 5 (3), 101-114, 2012 | 33 | 2012 |
Factors affecting consumer choice of multiple mobile services SA Keelson Global Journal of Business Research 6 (4), 59-67, 2012 | 19 | 2012 |
Driving factors to competitive sustainability of SMEs in the tourism sector: An introspective analysis J Amoah, S Bankuoru Egala, S Keelson, E Bruce, R Dziwornu, ... Cogent Business & Management 10 (1), 2163796, 2023 | 16 | 2023 |
Student perception of teaching quality in business schools: Evidence from polytechnic institutions in Ghana S Abekah Keelson Business Education & Administration 3 (1), 77-88, 2011 | 16 | 2011 |
Social media integration: An opportunity for SMEs sustainability E Bruce, S Keelson, J Amoah, S Bankuoru Egala Cogent Business & Management 10 (1), 2173859, 2023 | 14 | 2023 |
Road Transport Infrastructure and Supply Chain Performance in the Beverage Manufacturing Setting: Does Road Safety Compliance Matter? JP Adu, N Dorasamy, SA Keelson Journal of Law and Sustainable Development 11 (3), e581-e581, 2023 | 6 | 2023 |
Online brand community and consumer brand trust: Analysis from Czech millennials J Amoah, AB Jibril, SB Egala, SA Keelson Cogent Business & Management 9 (1), 1 - 16, 2022 | 6 | 2022 |
An Examination of the Program Mix at Technical Universities of Ghana: The Application of the Boston Consulting Group Matrix SA Keelson European Journal of Business and Innovation Research 6 (1), 40 - 57, 2018 | 6 | 2018 |
IMPROVING THE SERVICE QUALITY OF HEALTHCARE IN GHANA: The Role of Locum Nursing SA Keelson, A Dodor Australian Journal of Business and Management Research 3 (12), 1 -14, 2014 | 5 | 2014 |
The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants N Isaac, SA Keelson, EB Yiadom Open Access Library Journal 10 (6), 1-31, 2023 | 2 | 2023 |
STUDENTS’ PERCEIVED ONLINE LEARNING QUALITY AND INTENTION TO ACCEPT ONLINE LEARNING MODEL IN GHANA: THE FLOW EXPERIENCE IN Solomon Abekah Keelson, Michael Mensah Academy of Marketing Studies Journal 26 (S1), 1-17, 2022 | 2 | 2022 |
A synthesis model of community orientation toward child sexual abuse in the central region of Ghana SA Keelson Journal of African Studies and Development 13 (2), 32-42, 2021 | 2 | 2021 |
The role of informal commodity traders’ association in the marketing of farm products in selected rural markets in Ghana SA Keelson, I Naneku Journal of Development and Agricultural Economics 13 (4), 314 - 324, 2021 | 2 | 2021 |
Beyond the Reengineering of Polytechnics into Technical Universities in Ghana: A Model of Marketing the Offering! SA Keelson Archives of Business Research 4 (5), 2016 | 2 | 2016 |
The relationship between listing on the stock market and firm’s market orientation and business performance SA Keelson European Journal of Management Sciences and Economics Vol 1 (2), 2013 | 2 | 2013 |
Customer Satisfaction in the Marketing of Electricity in Ghana: A Case Study of Western Region SA Keelson, P Aboagye, OA Jacon International Journal of Marketing and Technology 4 (8), 1-21, 2014 | 1 | 2014 |
Relationship Between Mobile Number Portability And Consumer Choice Of Active Multiple Mobile Phone Numbers In Ghana SA Keelson, AJ Odei Global Journal of Business Research 8 (4), 99-110, 2014 | 1 | 2014 |