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Solomon Keelson
Solomon Keelson
Associate Professor of Marketing, Takoradi Technical University
Verified email at ttu.edu.gh
Title
Cited by
Cited by
Year
The evolution of the marketing concepts: theoretically different roads leading to practically same destination
SA Keelson
Global Conference on Business & Finance Proceedings 7 (1), 173-183, 2012
922012
The moderating role of organizational capabilities and internal marketing in market orientation and business success
SA Keelson
Review of Business & Finance Studies 5 (1), 1-17, 2014
552014
Marketing and entrepreneurial success in emerging markets: the nexus
RK Dzogbenuku, SA Keelson
Asia Pacific Journal of Innovation and Entrepreneurship 13 (2), 168-187, 2019
512019
A quantitative study of market orientation and organizational performance of listed companies: Evidence from Ghana
SA Keelson
International Journal of Management and Marketing Research 5 (3), 101-114, 2012
332012
Factors affecting consumer choice of multiple mobile services
SA Keelson
Global Journal of Business Research 6 (4), 59-67, 2012
192012
Driving factors to competitive sustainability of SMEs in the tourism sector: An introspective analysis
J Amoah, S Bankuoru Egala, S Keelson, E Bruce, R Dziwornu, ...
Cogent Business & Management 10 (1), 2163796, 2023
162023
Student perception of teaching quality in business schools: Evidence from polytechnic institutions in Ghana
S Abekah Keelson
Business Education & Administration 3 (1), 77-88, 2011
162011
Social media integration: An opportunity for SMEs sustainability
E Bruce, S Keelson, J Amoah, S Bankuoru Egala
Cogent Business & Management 10 (1), 2173859, 2023
142023
Road Transport Infrastructure and Supply Chain Performance in the Beverage Manufacturing Setting: Does Road Safety Compliance Matter?
JP Adu, N Dorasamy, SA Keelson
Journal of Law and Sustainable Development 11 (3), e581-e581, 2023
62023
Online brand community and consumer brand trust: Analysis from Czech millennials
J Amoah, AB Jibril, SB Egala, SA Keelson
Cogent Business & Management 9 (1), 1 - 16, 2022
62022
An Examination of the Program Mix at Technical Universities of Ghana: The Application of the Boston Consulting Group Matrix
SA Keelson
European Journal of Business and Innovation Research 6 (1), 40 - 57, 2018
62018
IMPROVING THE SERVICE QUALITY OF HEALTHCARE IN GHANA: The Role of Locum Nursing
SA Keelson, A Dodor
Australian Journal of Business and Management Research 3 (12), 1 -14, 2014
52014
The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants
N Isaac, SA Keelson, EB Yiadom
Open Access Library Journal 10 (6), 1-31, 2023
22023
STUDENTS’ PERCEIVED ONLINE LEARNING QUALITY AND INTENTION TO ACCEPT ONLINE LEARNING MODEL IN GHANA: THE FLOW EXPERIENCE
IN Solomon Abekah Keelson, Michael Mensah
Academy of Marketing Studies Journal 26 (S1), 1-17, 2022
22022
A synthesis model of community orientation toward child sexual abuse in the central region of Ghana
SA Keelson
Journal of African Studies and Development 13 (2), 32-42, 2021
22021
The role of informal commodity traders’ association in the marketing of farm products in selected rural markets in Ghana
SA Keelson, I Naneku
Journal of Development and Agricultural Economics 13 (4), 314 - 324, 2021
22021
Beyond the Reengineering of Polytechnics into Technical Universities in Ghana: A Model of Marketing the Offering!
SA Keelson
Archives of Business Research 4 (5), 2016
22016
The relationship between listing on the stock market and firm’s market orientation and business performance
SA Keelson
European Journal of Management Sciences and Economics Vol 1 (2), 2013
22013
Customer Satisfaction in the Marketing of Electricity in Ghana: A Case Study of Western Region
SA Keelson, P Aboagye, OA Jacon
International Journal of Marketing and Technology 4 (8), 1-21, 2014
12014
Relationship Between Mobile Number Portability And Consumer Choice Of Active Multiple Mobile Phone Numbers In Ghana
SA Keelson, AJ Odei
Global Journal of Business Research 8 (4), 99-110, 2014
12014
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