| A confirmatory factor analysis of Cross Racial Identity Scale (CRIS) scores: Testing the expanded nigrescence model FC Worrell, S Watson Educational and Psychological Measurement 68 (6), 1041-1058, 2008 | 73 | 2008 |
| The legalization of Internet gambling: a consumer protection perspective S Watson, P Liddell Jr, RS Moore, WD Eshee Jr Journal of Public Policy & Marketing 23 (2), 209-213, 2004 | 63 | 2004 |
| The effect of name on pre‐interview impressions and occupational stereotypes: the case of black sales job applicants S Watson, O Appiah, CG Thornton Journal of Applied Social Psychology 41 (10), 2405-2420, 2011 | 60 | 2011 |
| Skin color shades in advertising to ethnic audiences: The case of African Americans S Watson, CG Thornton, BT Engelland Journal of Marketing Communications 16 (4), 185-201, 2010 | 60 | 2010 |
| Credit card misuse, money attitudes, and compulsive buying behaviors: a comparison of internal and external Locus Of Control (LOC) consumers. S Watson College Student Journal 43 (2), 268-276, 2009 | 52 | 2009 |
| “We live in a technological era, whether you like it or not” client perspectives and online welfare applications A Hetling, S Watson, M Horgan Administration & Society 46 (5), 519-547, 2014 | 34 | 2014 |
| To bid or not to bid: drivers of bidding behavior in electronic reverse auctions S Yeniyurt, S Watson, CR Carter, CK Stevens Journal of Supply Chain Management 47 (1), 60-72, 2011 | 32 | 2011 |
| The effects of idealized advertising imagery on social comparisons, psychological and emotional outcomes, and consumer vulnerability: A conceptual model S Watson, CD Wells, EJ Hudson Journal of Promotion Management 17 (4), 407-417, 2011 | 27 | 2011 |
| An analysis of Cross Racial Identity Scale scores using classical test theory and Rasch item response models J Sussman, AA Beaujean, FC Worrell, S Watson Measurement and Evaluation in Counseling and Development 46 (2), 136-153, 2013 | 23 | 2013 |
| Consumer responses to service situations: Tests for main and interaction effects S Watson Journal of Retailing and Consumer Services 19 (3), 287-296, 2012 | 22 | 2012 |
| Internet gambling: on a roll P Liddell Jr, S Watson, WD Eshee Jr, GJ Liddell Seton Hall Legis. J. 28, 315, 2003 | 22 | 2003 |
| Impact of Racial Attitudes on Consumers' Evaluations of Black Character Advertisements: Does Spokesperson Skin Color Make a Difference? S Watson, PF DeJong, JL Slack Communication Research Reports 26 (2), 91-104, 2009 | 16 | 2009 |
| Welfare reform in Mississippi: TANF policy and its implications P Liddell Jr, S Watson, WD Eshee Jr Am. UJ Gender Soc. Pol'y & L. 11, 1107, 2002 | 12 | 2002 |
| Ethical responses to public allegations of skin tone manipulation in print advertising: Consumer indifference or consumer concern? S Watson, PF DeJong Journal of Promotion Management 17 (4), 396-406, 2011 | 7 | 2011 |
| The relevance of skin tone: Viewers' responses to black models in advertisements S Watson Mississippi State University, 2006 | 5 | 2006 |
| Great marketers as role models: The key characteristics students can emulate BT Engelland, JE Lueg, S Watson Journal for Advancement of Marketing Education 8 (1), 70-78, 2006 | 4 | 2006 |
| The Influence of Aging Parents in Family Decision Making in Sandwich Generation Households S Watson, P Srisupandit, W Tung Marketing Management Association 2002 Proceedings, 43, 1-13, 2002 | 4 | 2002 |
| Target marketing to vulnerable consumers: should malt liquor advertisements be banned S Watson Proceedings, Society for Marketing Advances (Society for Marketing Advances …, 2001 | 4 | 2001 |
| A review of ethnicity in consumer research: Embodying the subject E Hirschman, S Watson ACR European Advances, 2011 | 3 | 2011 |
| Online casinos and adolescents: A social marketing perspective to compulsive consumption and gambling S Watson American Marketing Association. Conference Proceedings 13, 336, 2002 | 3 | 2002 |
Frank C WORRELLUC BerkeleyVerified email at berkeley.edu
