| Product and pricing decisions in crowdfunding M Hu, X Li, M Shi Marketing Science 34 (3), 331-345, 2015 | 373 | 2015 |
| Video mining: Measuring visual information using automatic methods X Li, M Shi, XS Wang International Journal of Research in Marketing 36 (2), 216-231, 2019 | 129 | 2019 |
| Audio mining: The role of vocal tone in persuasion X Wang, S Lu, XI Li, M Khamitov, N Bendle Journal of Consumer Research 48 (2), 189-211, 2021 | 72 | 2021 |
| Procurement risk management using capacitated option contracts with fixed ordering costs CY Lee, X Li, Y Xie IIE transactions 45 (8), 845-864, 2013 | 46 | 2013 |
| Transparency of behavior-based pricing X Li, KJ Li, X Wang Journal of Marketing Research 57 (1), 78-99, 2020 | 45 | 2020 |
| Strategic inventories under supply chain competition X Li, Y Li, YJ Chen Manufacturing & Service Operations Management 24 (1), 77-90, 2022 | 41 | 2022 |
| Contract unobservability and downstream competition X Li, Q Liu Manufacturing & Service Operations Management 23 (6), 1468-1482, 2021 | 40 | 2021 |
| Managing consumer deliberations in a decentralized distribution channel X Li, Y Li, M Shi Marketing Science 38 (1), 170-190, 2019 | 39 | 2019 |
| The loss‐averse newsvendor problem with supply options CY Lee, X Li, M Yu Naval Research Logistics (NRL) 62 (1), 46-59, 2015 | 35 | 2015 |
| Reviewing experts’ restraint from extremes and its impact on service providers P Nguyen, X Wang, X Li, J Cotte Journal of Consumer Research 47 (5), 654-674, 2021 | 29 | 2021 |
| Beating the algorithm: Consumer manipulation, personalized pricing, and big data management X Li, KJ Li Manufacturing & Service Operations Management 25 (1), 36-49, 2023 | 17 | 2023 |
| COVID-19 pandemic: social distancing, public policy, and market response KJ Li, X Li Public Policy, and Market Response (May 5, 2020), 2020 | 16 | 2020 |
| Economic lot sizing: The capacity reservation model CY Lee, X Li Operations Research Letters 41 (6), 670-674, 2013 | 13 | 2013 |
| Superior knowledge, price discrimination, and customer inspection X Li, Z Xu Marketing Science 41 (6), 1097-1117, 2022 | 12 | 2022 |
| When does it pay to invest in pricing algorithms? X Wang, X Li, PK Kopalle Production and Operations Management, 2022 | 7 | 2022 |
| Less is more? The strategic role of retailer's capacity Y Tan, Y Xiong, H Gao, X Li, H Zhao Production and Operations Management 30 (10), 3354-3368, 2021 | 7 | 2021 |
| Is personalized pricing profitable when firms can differentiate? X Li, X Wang, BR Nault Management Science 70 (7), 4184-4199, 2024 | 6 | 2024 |
| Strategic ignorance: Managing endogenous demand in a supply chain X Li, Q Liu Omega 114, 102729, 2023 | 6 | 2023 |
| Advance selling in marketing channels KJ Li, X Li Journal of Marketing Research 60 (2), 371-387, 2023 | 4 | 2023 |
| The bright side of inequity aversion X Li, X Li Management Science 69 (7), 4210-4227, 2023 | 3 | 2023 |
Xin (Shane) WangPamplin College of Business, Virginia TechVerified email at vt.edu
