| The effect of gender on the motivation of members of generation Y college students to volunteer DJ Burns, J Reid, M Toncar, C Anderson, C Wells Journal of Nonprofit & Public Sector Marketing 19 (1), 99-118, 2008 | 135 | 2008 |
| Volunteering: A comparison of the motivations of collegiate students attending different types of institutions DJ Burns, M Toncar, J Reid, C Anderson, C Wells, J Fawcett, K Gruben Journal of Volunteer Administration 23 (4), 31, 2005 | 30 | 2005 |
| The effects of idealized advertising imagery on social comparisons, psychological and emotional outcomes, and consumer vulnerability: A conceptual model S Watson, CD Wells, EJ Hudson Journal of Promotion Management 17 (4), 407-417, 2011 | 28 | 2011 |
| Optimism, intertemporal choice, and college student debt C Wells Journal of Personal Finance 5 (4), 44, 2007 | 19 | 2007 |
| Perceived Retail Disparity in Middle-Income African American and White Neighborhoods: An Exploratory Investigation C Wells, J McGriff, G Ross Marketing, Technology and Customer Commitment in the New Economy …, 2014 | 1 | 2014 |
| A RETAIL PHENOMENON: POCKETS OF AFFLUENCE C Wells, J McGriff, G Ross Journal of International Business Strategy 7 (3), 2007 | | 2007 |
| Retailing Disparity Perception: A Tale of Middle-Income Neighborhoods Separate and Unequal? C Wells, J McGriff, G Ross DEVELOPMENTS IN MARKETING SCIENCE 28, 23, 2005 | | 2005 |
