Ioanna Papasolomou
Ioanna Papasolomou
Professor of Marketing
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Cited by
Cited by
Building corporate branding through internal marketing: the case of the UK retail bank industry
I Papasolomou, D Vrontis
Journal of product & brand management 15 (1), 37-47, 2006
Corporate social responsibility: the way forward? Maybe not! A preliminary study in Cyprus
I Papasolomou‐Doukakis, M Krambia‐Kapardis, M Katsioloudes
European business review 17 (3), 263-279, 2005
Social media: Marketing public relations’ new best friend
I Papasolomou, Y Melanthiou
Journal of promotion management 18 (3), 319-328, 2012
Cause-related marketing: Building the corporate image while supporting worthwhile causes
M Demetriou, I Papasolomou, D Vrontis
Journal of Brand Management 17, 266-278, 2010
Are the corporate social responsibility matters based on good intentions or false pretences? An empirical study of the motivations behind the issuing of CSR reports by UK companies
SO Idowu, I Papasolomou
Corporate Governance: The international journal of business in society 7 (2 …, 2007
Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry
I Papasolomou, D Vrontis
Journal of Brand Management 14 (1), 177-195, 2006
The role of employee development in customer relations: the case of UK retail banks
I Papasolomou‐Doukakis
Corporate Communications: An International Journal 7 (1), 62-76, 2002
Can internal marketing be implemented within bureaucratic organisations?
I Papasolomou
International journal of bank marketing 24 (3), 194-211, 2006
Brand and product building: the case of the Cyprus wine industry
D Vrontis, I Papasolomou
Journal of Product & Brand Management 16 (3), 159-167, 2007
Internal marketing in UK banks: conceptual legitimacy or window dressing?
I Papasolomou‐Doukakis, PJ Kitchen
International Journal of Bank Marketing 22 (6), 421-452, 2004
Internal marketing: a qualitative study of culture change in the UK banking sector
M Kelemen, I Papasolomou
Journal of Marketing Management 23 (7-8), 746-768, 2007
Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France
H Chebbi, D Yahiaoui, M Sellami, I Papasolomou, Y Melanthiou
Journal of Business Research 119, 209-217, 2020
Innovation and cause-related marketing success: a conceptual framework and propositions
M Christofi, E Leonidou, D Vrontis, P Kitchen, I Papasolomou
Journal of Services Marketing 29 (5), 354-366, 2015
Can culture be changed? A study of internal marketing
M Kelemen, I Papasolomou-Doukakis
The Service Industries Journal 24 (5), 121-135, 2004
Internal marketing in the UK retail banking sector: Rhetoric or reality
I Papasolomou-Doukakis
Journal of Marketing Management 19 (1-2), 197-224, 2003
Marketing public relations: A consumer-focused strategic perspective
I Papasolomou, A Thrassou, D Vrontis, M Sabova
Journal of Customer Behaviour 13 (1), 5-24, 2014
Why do employees hide their knowledge and what are the consequences? A systematic literature review
E Siachou, E Trichina, I Papasolomou, G Sakka
Journal of Business Research 135, 195-213, 2021
Internal marketing: a means for creating a sales or marketing orientation? The case of UK retail banks
I Papasolomou-Doukakis
Journal of Marketing Communications 8 (2), 87-100, 2002
Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry: a dual business and consumer perspective
M Papadopoulou, I Papasolomou, A Thrassou
Competitiveness Review: An International Business Journal 32 (3), 350-375, 2021
The profile of innovation driven Italian SMEs and the relationship between the firms’ networking abilities and dynamic capabilities
D Vrontis, G Basile, MS Andreano, A Mazzitelli, I Papasolomou
Journal of Business Research 114, 313-324, 2020
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