| Graduate employability and higher education’s contributions to human resource development in sport business before and after COVID-19 S Sato, TA Kang, E Daigo, H Matsuoka, M Harada Journal of Hospitality, Leisure, Sport & Tourism Education 28, 100306, 2021 | 58 | 2021 |
| From inspiration to nostalgia: the football participation legacy of the 2002 FIFA World Cup Korea/Japan J Hahm, TA Kang, H Matsuoka Sport in Society 23 (12), 2055-2077, 2020 | 13 | 2020 |
| Segmenting satellite supporters based on their value for team sport organizations S Uhrich, A Behrens, TA Kang, H Matsuoka, K Uhlendorf Journal of Global Sport Management 8 (1), 252-280, 2023 | 12 | 2023 |
| Understanding the relationship between past experience of a sports mega-event and current spectatorship: The mediating role of nostalgia J Hahm, TA Kang, H Matsuoka Sustainability 13 (6), 3504, 2021 | 12 | 2021 |
| The effect of sponsorship purpose articulation on fit: moderating role of mission overlap TA Kang, H Matsuoka International Journal of Sports Marketing and Sponsorship 22 (3), 550-565, 2021 | 9 | 2021 |
| The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship T Kang, H Matsuoka Journal of Business Research 156, 113527, 2023 | 5 | 2023 |
| Effect of 2002 FIFA World Cup: Point of attachment that promotes mass football participation T Kang, J Hahm, H Matsuoka Frontiers in Psychology 13, 857323, 2022 | 3 | 2022 |
| The impact of CSR-CSI domain overlap on attitude toward the sponsor T Kang, H Matsuoka Sport Marketing Quarterly 31 (1), 33-47, 2022 | 3 | 2022 |
| ラグビー観戦者のセグメンテーション: 構造的制約要因によるクラスター分析を用いた検討中心として 山下 ライフデザイン学研究= Journal of Human Life Design 14, 89-100, 2019 | 2 | 2019 |
| Gender differences in statistical interaction effects of perceived well-being and structural constraints on the intention to attend a game R Yamashita, TA Kang, H Matsuoka Managing Sport and Leisure 28 (5), 508-521, 2023 | 1 | 2023 |
| アジアスポーツマネジメント学会 2017 年度大会 姜泰安， 増田渉 スポーツマネジメント研究 10 (1), 87-94, 2018 | 1 | 2018 |
| Perceived risk-based sport spectator segmentation during the pandemic situation T Kang, R Yamashita, H Matsuoka Asia Pacific Journal of Marketing and Logistics, 2024 | | 2024 |
| Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit T Kang, H Matsuoka Journal of Business & Industrial Marketing 38 (4), 774-787, 2023 | | 2023 |
| ラグビー観戦者のセグメンテーション―Two-Step クラスター分析の活用― 松岡宏高， 姜泰安， 和田由佳子 マーケティングジャーナル 42 (2), 17-28, 2022 | | 2022 |
| The Effect of CSR-linked Sport Sponsorship on Attitude toward the Sponsor T Kang 早稲田大学, 2021 | | 2021 |
Hirotaka MatsuokaWaseda UniversityVerified email at waseda.jp
