Peter McGraw
Peter McGraw
Professor of Marketing and Psychology, University of Colorado Boulder
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Cited by
Cited by
Can people feel happy and sad at the same time?
JT Larsen, AP McGraw, JT Cacioppo
Journal of personality and social psychology 81 (4), 684, 2001
Anticipated emotions as guides to choice
BA Mellers, AP McGraw
Current directions in psychological science 10 (6), 210-214, 2001
Benign violations: Making immoral behavior funny
AP McGraw, C Warren
Psychological science 21 (8), 1141-1149, 2010
Further evidence for mixed emotions.
JT Larsen, AP McGraw
Journal of personality and social psychology 100 (6), 1095, 2011
The agony of victory and thrill of defeat: Mixed emotional reactions to disappointing wins and relieving losses
JT Larsen, A Peter McGraw, BA Mellers, JT Cacioppo
Psychological science 15 (5), 325-330, 2004
Taboo trade‐offs, relational framing, and the acceptability of exchanges
AP McGraw, PE Tetlock
Journal of Consumer Psychology 15 (1), 2-15, 2005
Feeling close: emotional intensity reduces perceived psychological distance.
L Van Boven, J Kane, AP McGraw, J Dale
Journal of personality and social psychology 98 (6), 872, 2010
The evaluative space grid: A single-item measure of positivity and negativity
JT Larsen, CJ Norris, AP McGraw, LC Hawkley, JT Cacioppo
Cognition and Emotion 23 (3), 453-480, 2009
The limits of fungibility: Relational schemata and the value of things
AP McGraw, PE Tetlock, OV Kristel
Journal of consumer research 30 (2), 219-229, 2003
Comparing gains and losses
AP McGraw, JT Larsen, D Kahneman, D Schkade
Psychological science 21 (10), 1438-1445, 2010
Emotional accounting: How feelings about money influence consumer choice
J Levav, AP McGraw
Journal of Marketing Research 46 (1), 66-80, 2009
Revisiting external validity: Concerns about trolley problems and other sacrificial dilemmas in moral psychology
CW Bauman, AP McGraw, DM Bartels, C Warren
Social and Personality Psychology Compass 8 (9), 536-554, 2014
Too close for comfort, or too far to care? Finding humor in distant tragedies and close mishaps
AP McGraw, C Warren, LE Williams, B Leonard
Psychological science 23 (10), 1215-1223, 2012
The affective costs of overconfidence
AP McGraw, BA Mellers, I Ritov
Journal of Behavioral Decision Making 17 (4), 281-295, 2004
Moral judgment and decision making
DM Bartels, CW Bauman, FA Cushman, DA Pizarro, AP McGraw
The Wiley Blackwell handbook of judgment and decision making 1, 478-515, 2015
Values and preferences: Defining preference construction
C Warren, AP McGraw, L Van Boven
Wiley Interdisciplinary Reviews: Cognitive Science 2 (2), 193-205, 2011
Decision neuroscience
B Shiv, A Bechara, I Levin, JW Alba, JR Bettman, L Dube, A Isen, ...
Marketing Letters 16 (3-4), 375-386, 2005
The rise and fall of humor: Psychological distance modulates humorous responses to tragedy
AP McGraw, LE Williams, C Warren
Social Psychological and Personality Science 5 (5), 566-572, 2014
From the commercial to the communal: Reframing taboo trade-offs in religious and pharmaceutical marketing
A Peter McGraw, JA Schwartz, PE Tetlock
Journal of Consumer Research 39 (1), 157-173, 2012
How to improve Bayesian reasoning: Comment on Gigerenzer and Hoffrage (1995).
BA Mellers, AP McGraw
American Psychological Association 106 (2), 417, 1999
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