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Ulrich R. Orth
Ulrich R. Orth
Verified email at ae.uni-kiel.de
Title
Cited by
Cited by
Year
Holistic package design and consumer brand impressions
UR Orth, K Malkewitz
Journal of marketing 72 (3), 64-81, 2008
9482008
Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction
UR Orth, MT Green
Journal of Retailing and Consumer Services 16 (4), 248-259, 2009
3892009
Sustainable marketing and social media: A cross-country analysis of motives for sustainable behaviors
E Minton, C Lee, U Orth, CH Kim, L Kahle
Journal of advertising 41 (4), 69-84, 2012
3302012
The role of consumer ethnocentrism in food product evaluation
UR Orth, Z Firbasova
Agribusiness: An International Journal 19 (2), 137-153, 2003
3112003
Store-evoked affect, personalities, and consumer emotional attachments to brands
UR Orth, Y Limon, G Rose
Journal of Business Research 63 (11), 1202-1208, 2010
2932010
Dimensions of wine region equity and their impact on consumer preferences
UR Orth, MMG Wolf, TH Dodd
Journal of Product & Brand Management 14 (2), 88-97, 2005
2912005
Promoting brand benefits: the role of consumer psychographics and lifestyle
UR Orth, M McDaniel, T Shellhammer, K Lopetcharat
Journal of consumer marketing 21 (2), 97-108, 2004
2682004
Brand attachment and consumer emotional response to unethical firm behavior
S Schmalz, UR Orth
Psychology & marketing 29 (11), 869-884, 2012
2652012
Quality signals in wine marketing: the role of exhibition awards
UR Orth, P Krška
The International Food and Agribusiness Management Review 4 (4), 385-397, 2001
2512001
Men's and women's responses to sex role portrayals in advertisements
UR Orth, D Holancova
International Journal of Research in Marketing 21 (1), 77-88, 2004
250*2004
Consumer response to sex role portrayals in advertisements: Effects of incongruity and prejudices on emotions and attitudes
UR Orth, D Holancova
Journal of Advertising 32 (4), 77-89, 2003
2502003
Consumer processing of interior service environments: The interplay among visual complexity, processing fluency, and attractiveness
UR Orth, J Wirtz
Journal of Service Research 17 (3), 296-309, 2014
2172014
Emphasizing brand heritage: Does it work? And how?
GM Rose, A Merchant, UR Orth, F Horstmann
Journal of Business Research 69 (2), 936-943, 2016
2162016
Formation of consumer price expectation based on package design: Attractive and quality routes
UR Orth, D Campana, K Malkewitz
Journal of Marketing Theory and Practice 18 (1), 23-40, 2010
1972010
Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema: advertising-trial …
UR Orth, R De Marchi
Journal of Marketing Theory and Practice 15 (3), 219-233, 2007
1582007
Is beauty in the aisles of the retailer? Package processing in visually complex contexts
UR Orth, RC Crouch
Journal of Retailing 90 (4), 524-537, 2014
1572014
Consumer personality and other factors in situational brand choice variation
U Orth
Journal of Brand Management 13 (2), 115-133, 2005
1522005
Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging
N Karnal, CJA Machiels, UR Orth, R Mai
Food Quality and Preference 52, 106-119, 2016
1362016
Package design as a communications vehicle in cross-cultural values shopping
Y Limon, LR Kahle, UR Orth
Journal of International Marketing 17 (1), 30-57, 2009
1332009
Intrapersonal variation in consumer susceptibility to normative influence: toward a better understanding of brand choice decisions
UR Orth, LR Kahle
The Journal of social psychology 148 (4), 423-448, 2008
1322008
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