| Hedonic tendencies and the online consumer: An investigation of the online shopping process S Kim, MS Eastin Journal of Internet Commerce 10 (1), 68-90, 2011 | 311 | 2011 |
| Congruence Effects in Post-crisis CSR Communication: The Mediating Role of Attribution of Corporate Motives S Kim, SM Choi Journal of Business Ethics 153, 447-463, 2018 | 98 | 2018 |
| Determinants for effects of celebrity negative information: When to terminate a relationship with a celebrity endorser in trouble? NH Um, S Kim Psychology & Marketing 33 (10), 864-874, 2016 | 65 | 2016 |
| Credibility cues in online shopping: an examination of corporate credibility, retailer reputation, and product review credibility S Kim, SM Choi International Journal of Internet Marketing and Advertising 7 (3), 217-236, 2012 | 54 | 2012 |
| Does corporate advertising work in a crisis? An examination of inoculation theory S Kim Journal of Marketing Communications 19 (4), 293-305, 2013 | 52 | 2013 |
| Brand name and ethnicity of endorser in luxury goods: does a glocalization strategy work in China? S Kim, KY Luk, B Xia, N Xu, X Yin International Journal of Advertising 39 (6), 824-842, 2020 | 32 | 2020 |
| An examination of effects of credibility and congruency on consumer responses to banner advertisements S Kim, SM Choi Journal of Internet Commerce 11 (2), 139-160, 2012 | 28 | 2012 |
| Recognition in Social Media for Supporting a Cause: Involvement and Self-efficacy as Moderators S Kim, NH Um Social Behavior and Personality 44 (11), 1863-1878, 2016 | 27 | 2016 |
| Is corporate advertising effective in a crisis? The effects of crisis type and evaluative tone of news coverage S Kim, SM Choi Journal of Promotion Management 20 (2), 97-114, 2014 | 26 | 2014 |
| Practitioners’ perspectives on branded entertainment in the United States NH Um, S Kim Journal of Promotion Management 20 (2), 164-180, 2014 | 23 | 2014 |
| Responses toward corporate crisis and corporate advertising S Kim, LJ Atkinson Journal of Promotion Management 20 (5), 647-665, 2014 | 21 | 2014 |
| Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China S Kim, MYC Yim Journal of Product & Brand Management 31 (1), 56-72, 2022 | 17 | 2022 |
| Congruence effects of corporate associations and crisis issue on crisis communication strategies S Kim, SM Choi, L Atkinson Social Behavior and Personality 45 (7), 1085-1098, 2017 | 14 | 2017 |
| Korea out of the closet: effects of gay-themed ads on young Korean consumers NH Um, JM Kim, S Kim Asian Journal of Communication 26 (3), 240-261, 2016 | 7 | 2016 |
| Cultural Trait Vs. Personality Trait: Predicting the Appeal of Korean Entertainment among Asian Viewers in Singapore, Taiwan, and Hong Kong J Kim, HK Kim, S Kim, SF Lin Journal of Broadcasting & Electronic Media 63 (2), 285-303, 2019 | 4 | 2019 |
| 광고 채널로서 틱톡(TikTok) 사용, 동기, 반응에 대한 연구 R Ma, S Kim 한국콘텐츠학회논문지 21 (2), 507-519, 2021 | 2 | 2021 |
| 웹툰 PPL에 대한 제품유형과 웹툰 태도의 효과 연구 S Kim 한국콘텐츠학회논문지 20 (8), 186-198, 2020 | 2 | 2020 |
| Study on Factors Affecting Effects of Online Behavioral Advertising NH Um, S Kim 한국콘텐츠학회논문지 19 (12), 376-388, 2019 | 1 | 2019 |
| 정신건강 상황인식과 정신건강 증진 행위의 관계 연구: e-헬스 커뮤니케이션의 매개효과와 정서적 지지 효과를 중심으로 J Lee, S Kim 광고학연구 30 (7), 51-74, 2019 | 1 | 2019 |
| Understanding Social-Commerce Shopping Behavior: A Study in the Chinese Context S Kim, Z Li International Journal of Contents 14 (4), 76-85, 2018 | 1 | 2018 |
