Marwa Tourky, Associate Professor of Marketing
Marwa Tourky, Associate Professor of Marketing
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Cited by
Cited by
East meets West: Toward a theoretical model linking guanxi and relationship marketing
AS Shaalan, J Reast, D Johnson, ME Tourky
Journal of Business Research 66 (12), 2515-2521, 2013
The role of corporate identity in CSR implementation: An integrative framework
M Tourky, P Kitchen, A Shaalan
Journal of Business Research 117, 694-706, 2020
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
L Porcu, S del Barrio-Garcia, PJ Kitchen, M Tourky
Journal of Business Research 119, 435-443, 2020
Corporate identity antecedents and components: Toward a theoretical framework
PJ Kitchen, ME Tourky, D Dean, AS Shaalan
Corporate Reputation Review 16, 263-284, 2013
Conceptualizing corporate identity in a dynamic environment
M Tourky, P Foroudi, S Gupta, A Shaalan
Qualitative Market Research: An International Journal 24 (2), 113-142, 2020
Lens or prism? How organisations sustain multiple and competing reputations
WS Harvey, M Tourky, E Knight, P Kitchen
European Journal of Marketing 51 (4), 821-844, 2017
New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry
M Tourky, SFS Alwi, P Kitchen, TC Melewar, A Shaalan
Journal of Business Research 109, 595-606, 2020
Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt
A Shaalan, A Hegazy, M Tourky, I Elshaer, H Ashour
Journal of Marketing Communications 28 (1), 38-72, 2022
When and how does leader humor promote customer-oriented organizational citizenship behavior in hotel employees?
B Cheng, Y Dong, Y Kong, A Shaalan, M Tourky
Tourism Management 96, 104693, 2023
The Hidden Costs of Negative Workplace Gossip: Its Effect on Targets’ Behaviors, the Mediating Role of Guanxi Closeness, and the Moderating Effect of Need for …
B Cheng, Y Peng, A Shaalan, M Tourky
Journal of Business Ethics 182 (1), 287-302, 2023
Arab networking and relationship marketing: Is there a need for both?
A Shaalan, M Tourky, BR Barnes, C Jayawardhena, I Elshaer
Journal of Business & Industrial Marketing 36 (10), 1793-1805, 2021
Negative workplace gossip and targets’ subjective well-being: a moderated mediation model
B Cheng, Y Peng, X Zhou, A Shaalan, M Tourky, Y Dong
The International Journal of Human Resource Management 34 (9), 1757-1781, 2023
Harnessing customer mindset metrics to boost consumer spending: a cross‐country study on routes to economic and business growth
A Shaalan, G Agag, M Tourky
British Journal of Management 34 (1), 442-465, 2023
Building internal reputation from organisational values
WS Harvey, S Osman, M Tourky
Corporate Reputation Review 25 (1), 19-32, 2022
Integrated marketing communications: A contextual international advertising approach
PJ Kitchen, M Tourky
Integrated communications in the Postmodern Era, 19-48, 2015
Integrated marketing communications: a global brand-driven approach
PJ Kitchen, ME Tourky
Springer Nature, 2022
De-linking from western epistemologies: Using guanxi-type relationships to attract and retain hotel guests in the Middle East
A Shaalan, R Eid, M Tourky
Management and Organization Review 18 (5), 859-891, 2022
Integrated Communication or Integrated Marketing Communication
PJ Kitchen, ME Tourky, PJ Kitchen, ME Tourky
Integrated Marketing Communications: A Global Brand-Driven Approach, 69-87, 2022
Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?
P Kitchen, ME Tourky
Revista de Estudios Empresariales. Segunda Época, 7-17, 2020
Globalisation, Marketing, Sustainability, Tourism and the Hand Mirror of COVID-19
P Kitchen, M Tourky, M Petrescu, C Réthoré
Academy of Business Journal 1, 9-27, 2020
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