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Audrey Gilmore
Audrey Gilmore
Professor of Service Marketing, Ulster University
Verified email at ulster.ac.uk
Title
Cited by
Cited by
Year
Qualitative marketing research
D Carson, A Gilmore, C Perry, K Gronhaug
Sage, 2001
30962001
SME marketing in practice
A Gilmore, D Carson, K Grant
Marketing intelligence & planning 19 (1), 6-11, 2001
11002001
The network construct in entrepreneurship research: a review and critique
A O’Donnell, A Gilmore, D Cummins, D Carson
Management Decision 39 (9), 749-760, 2001
5892001
Innovative marketing in SMEs
M O'dwyer, A Gilmore, D Carson
European journal of marketing 43 (1/2), 46-61, 2009
5652009
Services marketing and management
A Gilmore
Services Marketing and Management, 1-216, 2003
4872003
Changes in museum management: A custodial or marketing emphasis?
A Gilmore, R Rentschler
Journal of management development 21 (10), 745-760, 2002
4432002
Customer loyalty: an empirical study
R McMullan, A Gilmore
European journal of marketing 42 (9/10), 1084-1094, 2008
4402008
E‐marketing and SMEs: operational lessons for the future
A Gilmore, D Gallagher, S Henry
European Business Review 19 (3), 234-247, 2007
4002007
The conceptual development of customer loyalty measurement: A proposed scale
R McMullan, A Gilmore
Journal of Targeting, Measurement and Analysis for Marketing 11, 230-243, 2003
3762003
Marketing at the interface: not ‘what’but ‘how’
D Carson, A Gilmore
Journal of marketing theory and practice 8 (2), 1-7, 2000
3652000
SME marketing management competencies
D Carson, A Gilmore
International Business Review 9 (3), 363-382, 2000
3582000
Entrepreneurial and SME marketing
A Gilmore
Journal of research in marketing and entrepreneurship 13 (2), 137-145, 2011
3152011
Networking in SMEs: Evaluating its contribution to marketing activity
A Gilmore, D Carson, S Rocks
International Business Review 15 (3), 278-293, 2006
2662006
Entrepreneurial marketing by networking
A Gilmore, D Carson
New England Journal of Entrepreneurship 2 (2), 31, 1999
2661999
“Integrative” qualitative methods in a services context
A Gilmore, D Carson
Marketing Intelligence & Planning 14 (6), 21-26, 1996
2471996
Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing
P Whalen, C Uslay, VJ Pascal, G Omura, A McAuley, CJ Kasouf, R Jones, ...
Journal of Strategic Marketing 24 (1), 5-19, 2016
2402016
Small business owner‐managers and their attitude to risk
A Gilmore, D Carson, A O'Donnell
Marketing Intelligence & Planning 22 (3), 349-360, 2004
2402004
Exploring entrepreneurial marketing
M Miles, A Gilmore, P Harrigan, G Lewis, Z Sethna
Journal of Strategic Marketing 23 (2), 94-111, 2015
2172015
Competitive advantage in small to medium-sized enterprises
A O'Donnell, A Gilmore, D Carson, D Cummins
Journal of strategic marketing 10 (3), 205-223, 2002
2162002
SME marketing networking: a strategic approach
D Carson, A Gilmore, S Rocks
Strategic change 13 (7), 369-382, 2004
1942004
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