| Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on fashion sportswear brand attitude and recall JJ Lee*, LD Burns Journal of Global Fashion Marketing 5 (2), 135-148, 2014 | 14 | 2014 |
| Multichannel presence, boon or curse?: a comparison in price, loyalty, regret, and disappointment S Mookherjee, JJ Lee, B Sung Journal of Business Research 132, 429-440, 2021 | 12 | 2021 |
| How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets JJY Lee, Z Ma Journal of Research in Interactive Marketing 16 (2), 277-291, 2022 | 5 | 2022 |
| Suspecting service overprovisions: how market signals help restore personal control and reduce decision deferrals S Chatterjee, DP Mishra, JJY Lee, SA Shibly Journal of Consumer Marketing 38 (7), 766-779, 2021 | 3 | 2021 |
| Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall JJ Lee | 3 | 2013 |
| Opportunism, Distortions, and Governance in Asymmetric Buyer-Seller Relationships: Theory and Empirical Evidence JJ Lee Academy of Marketing Science, 2017 | 1 | 2017 |
| Exploratory study of foodservice strategies in Korean senior care facilities: Applying agency and signaling theories from marketing perspective: Applying agency and signaling … JJ Lee, ES Song 한국외식산업학회지 10 (4), 137-149, 2014 | 1 | 2014 |
| Governing ‘Quantity’ Uncertainty in Asymmetric Buyer-Seller Relationships: Theory and Empirical Evidence JJ Lee, D Mishra American Marketing Association, 2023 | | 2023 |
| Autonomy and Opportunism: Exploring the Expropriation and Bonding Scenarios JJ Lee, M Cheong, J Ahn American Marketing Association, 2023 | | 2023 |
| Marketing Knowledge Disseminates to Disrupt Business Research: A Comparison of Conceptual and Empirical Articles JJ Lee, H Kim Global Marketing Conference, 2023 | | 2023 |
| A Platform Business Model for the Biotechnology Ecosystem: Learning from the EV Market X Li, E Tan, JJ Lee Global Marketing Conference, 2023 | | 2023 |
| Task Autonomy and Employee Moral Disengagement: A Test of Evaluation-Induced Employee Lock-In M Cheong, JJ Lee, J Ahn Academy of Management, 2022 | | 2022 |
| Consumer behavior on an online-to-offline platform: an empirical investigation of the automotive repair service market J Lee, Z Ma Global Alliance of Marketing & Management Associations, 2020 | | 2020 |
| New era signals and customer review platforms: conceptual and empirical analysis J Lee, SA Shibly Global Alliance of Marketing & Management Associations, 2020 | | 2020 |
| Multichannel presence, boon or curse?: A comparison in price, loyalty, regret, and disappointment J Lee, S Mookherjee Global Fashion Marketing Conference, 2019 | | 2019 |
| Conceptual and Empirical Analysis of New Era Signals in Markets with Unobservable Quality: A Cross-Disciplinary Study of Signaling, Agency and Power Theory J Lee, S Shibly American Marketing Association, 2018 | | 2018 |
| The Effect of Different Post-Purchase Discount Formats on Consumers’ Perceptions of Loss and Willingness to Return the Product X Luo, JJ Lee International Conference on Business and Economics (ICBE) 2017 (2), 93-94, 2017 | | 2017 |
| Make, Buy, and Ally Decisions in Inter-Firm Marketing Relationships: Bridging the Academic-Practitioner Gap DP Mishra, JJ Lee American Marketing Association, 2015 | | 2015 |
| Customer Response to the Risks of Moral Hazard and Adverse Selection: Integrating Informal Leadership and Power Theory JJ Lee Society for Marketing Advances, 2014 | | 2014 |
| Detecting and Comparing the Hidden Information and the Hidden Action Problems: Decision Difficulty in Asymmetric Information Markets JJ Lee, S Chatterjee Association for Consumer Research, 2014 | | 2014 |
