Dai YAO
Dai YAO
Assistant Professor of Marketing
Verified email at nus.edu.sg - Homepage
TitleCited byYear
Spillover effects in seeded word-of-mouth marketing campaigns
I Chae, AT Stephen, Y Bart, D Yao
Marketing Science 36 (1), 89-104, 2016
432016
Human judgement is heavy tailed: Empirical evidence and implications for the aggregation of estimates and forecasts
MS Lobo, D Yao
Fontainebleau: INSEAD, 2010
72010
Making Lemonade from Lemons: Taxi Drivers' Response to Cancellations and No-shows
D Hai Long, J Chu, D Yao
Junhong and Yao, Dai, Making Lemonade from Lemons: Taxi Drivers' Response to …, 2019
2019
Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
X Chen, X Li, D Yao, Z Zhou
Journal of the Academy of Marketing Science, 1-19, 2018
2018
Human Judgement is Heavy Tailed: Empirical Evidence and Implications for the Aggregation of Estimates and Forecasts
M Sousa Lobo, D Yao
INSEAD Working Paper, 2010
2010
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Articles 1–5