Dai YAO
Dai YAO
Assistant Professor of Marketing
Verified email at nus.edu.sg - Homepage
Title
Cited by
Cited by
Year
Spillover effects in seeded word-of-mouth marketing campaigns
I Chae, AT Stephen, Y Bart, D Yao
Marketing Science 36 (1), 89-104, 2017
932017
Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
X Chen, X Li, D Yao, Z Zhou
Journal of the Academy of Marketing Science 47 (6), 986-1004, 2019
142019
Human judgement is heavy tailed: Empirical evidence and implications for the aggregation of estimates and forecasts
M Sousa Lobo, D Yao
INSEAD working paper, 2010
92010
Human Judgment is Heavy Tailed: Empirical Evidence and Implications for the Aggregation of Estimates and Forecasts
MS Lobo, D Yao
INSEAD working paper series, 2010
52010
Happiness begets money: Emotion and engagement in live streaming
Y Lin, D Yao, X Chen
Journal of Marketing Research 58 (3), 417-438, 2021
42021
Do Larger Audiences Generate Greater Revenues under Pay What You Want? Evidence from a Live Streaming Platform
S Lu, D Yao, X Chen, R Grewal
Evidence from a Live Streaming Platform (January 5, 2020). Forthcoming at …, 2020
32020
Coping with the Unexpected: Taxi Drivers' Response to Cancellations and No-shows
D Hai Long, J Chu, D Yao
Junhong and Yao, Dai, Coping with the Unexpected: Taxi Drivers' Response to …, 2019
2019
The system can't perform the operation now. Try again later.
Articles 1–7