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Dai YAO (姚岱)
Dai YAO (姚岱)
Verified email at polyu.edu.hk - Homepage
Title
Cited by
Cited by
Year
Happiness begets money: Emotion and engagement in live streaming
Y Lin, D Yao, X Chen
Journal of Marketing Research 58 (3), 417-438, 2021
1982021
Spillover effects in seeded word-of-mouth marketing campaigns
I Chae, AT Stephen, Y Bart, D Yao
Marketing Science 36 (1), 89-104, 2017
1552017
Do larger audiences generate greater revenues under pay what you want? Evidence from a live streaming platform
S Lu, D Yao, X Chen, R Grewal
Marketing Science 40 (5), 964-984, 2021
1232021
Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
X Chen, X Li, D Yao, Z Zhou
Journal of the Academy of Marketing Science 47, 986-1004, 2019
362019
Human judgement is heavy tailed: Empirical evidence and implications for the aggregation of estimates and forecasts
M Sousa Lobo, D Yao
INSEAD working paper, 2010
182010
Taxi drivers' response to cancellations and no-shows: New evidence for reference-dependent preferences
HL Duong, J Chu, D Yao
Management Science, 2022
82022
A dynamic model of owner acceptance in peer-to-peer sharing markets
D Yao, C Tang, J Chu
Marketing Science 42 (1), 166-188, 2023
42023
Modeling Simultaneous and Sequential Multi-Category Customer Behavior
D Yao
PQDT-Global, 2014
12014
Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming
D Yao, S Lu, X Chen
Production and Operations Management, 10591478231224948, 2023
2023
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