Dai YAO
Dai YAO
Assistant Professor of Marketing
Verified email at nus.edu.sg - Homepage
Title
Cited by
Cited by
Year
Spillover effects in seeded word-of-mouth marketing campaigns
I Chae, AT Stephen, Y Bart, D Yao
Marketing Science 36 (1), 89-104, 2017
602017
Human judgement is heavy tailed: Empirical evidence and implications for the aggregation of estimates and forecasts
M Sousa Lobo, D Yao
INSEAD working paper, 2010
112010
Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
X Chen, X Li, D Yao, Z Zhou
Journal of the Academy of Marketing Science 47 (6), 986-1004, 2019
52019
Do Larger Audiences Generate Greater Revenues under Pay What You Want? Evidence from a Live Streaming Platform
S Lu, D Yao, X Chen, R Grewal
Evidence from a Live Streaming Platform (January 5, 2020), 2020
2020
Unanticipated Income Shocks and Daily Labor Supply: Taxi Drivers' Response to Cancellations and No-shows
D Hai Long, J Chu, D Yao
Junhong and Yao, Dai, Unanticipated Income Shocks and Daily Labor Supply …, 2019
2019
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