| Testing the effectiveness of a marketing simulation to improve course performance OP Woodham Marketing Education Review 28 (3), 203-216, 2018 | 23 | 2018 |
| I know what I like, I like what I know: how breadth of brand experience and cognitive effort influence brand switching OP Woodham, ML Hamilton, RL Leak Journal of Marketing Theory and Practice 25 (2), 141-159, 2017 | 22 | 2017 |
| Speaking candidly: how managers’ political stances affect consumers’ brand attitudes RL Leak, OP Woodham, KR McNeil Journal of Product & Brand Management 24 (5), 494-503, 2015 | 22 | 2015 |
| Toward understanding the impact of attributes on satisfaction in different price tiers OP Woodham, JA Williams, KR McNeil Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2016 | 11 | 2016 |
| An exploratory comparison of private and HBCU marketing student study abroad program (SAP) participation intentions O Woodham, GW Stone, K Cort, MA Jones Atlantic Marketing Journal 5 (3), 3, 2017 | 7 | 2017 |
| Felt discrimination increases offensiveness of stereotyped out-group depictions RL Leak, OP Woodham, GW Stone Journal of Consumer Marketing 32 (1), 26-33, 2015 | 7 | 2015 |
| Is it expensive? The dual effect of construal level on price judgments JK Saint Clair, ML Hamilton, OP Woodham, A Namin, DHS Bennett Journal of Marketing Theory and Practice 27 (3), 298-311, 2019 | 6 | 2019 |
| Single-Brand Experience vs. Multiple-Brand Experience: Another perspective on consumer preference formation M Hamilton, O Woodham ACR North American Advances, 2011 | 1 | 2011 |
| Finding Information Online: Online Customer Service Survey of North Carolina License Plate Agencies and Website Usability Study M McBride, O Woodham, J Holmes | | 2018 |
| Improving Customer Service at LPA Offices: Volume II M McBride, O Woodham, J Holmes, R Patrick | | 2018 |
| Examining the role of performance uncertainty on consumers' valuations of product attributes OP Woodham | | 2010 |
