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Sarit Moldovan
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The different roles of product originality and usefulness in generating word-of-mouth
S Moldovan, J Goldenberg, A Chattopadhyay
International Journal of Research in Marketing 28 (2), 109-119, 2011
3212011
The NPV of bad news
J Goldenberg, B Libai, S Moldovan, E Muller
International Journal of Research in Marketing 24 (3), 186-200, 2007
3052007
Cellular automata modeling of resistance to innovations: Effects and solutions
S Moldovan, J Goldenberg
Technological Forecasting and Social Change 71 (5), 425-442, 2004
1832004
Opinion leadership in small groups
S Moldovan, E Muller, Y Richter, E Yom-Tov
International Journal of Research in Marketing 34 (2), 536-552, 2017
772017
“Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness
S Moldovan, Y Steinhart, S Ofen
Journal of Consumer Psychology 25 (1), 1-14, 2015
642015
Propagators, Creativity, and Informativeness: What Helps Ads Go Viral
S Moldovan, Y Steinhart, DR Lehmann
Journal of Interactive Marketing 47, 102-114, 2019
512019
Positively useless: Irrelevant negative information enhances positive impressions
M Shoham, S Moldovan, Y Steinhart
Journal of consumer psychology 27 (2), 147-159, 2017
492017
What Drives Word-of-Mouth?: The Roles of Product Originality and Usefulness
S Moldovan, J Goldenberg, A Chattopadhyay
362006
What drives word of mouth: A multi-disciplinary perspective
PWJ Verlegh, S Moldovan
Advances in Consumer Research 35 (2), 49-51, 2008
302008
Mind the gap: How smaller numerical differences can increase product attractiveness
M Shoham, S Moldovan, Y Steinhart
Journal of Consumer Research 45 (4), 761-774, 2018
152018
Social percolation and negative word of mouth
T Erez, S Moldovan, S Solomon
Handbook of Research on Nature Inspired Computing for Economy and Management …, 2006
15*2006
The effect of advertising on word-of-mouth
S Moldovan, D Lehmann
ACR North American Advances, 2010
142010
The economic implications of negative word of mouth: A dynamic small-world approach
J Goldenberg, B Libai, S Moldovan, E Muller
Working Paper, 2004
32004
Managing Word-of-mouth: An Examination of the Link Between New Product Dimensions, Word-of-mouth and New Product Success
S Moldovan, J Goldenberg, A Chattopadhyay
Hebrew University of Jerusalem, 2006
12006
Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal
S Moldovan, M Shoham, Y Steinhart
International Journal of Research in Marketing 40 (4), 881-897, 2023
2023
Front and center: The role of social-category centrality in allyship messages
S Moldovan
Society for Consumer Psychology, 2022
2022
השפעת ניסיון עבר ופתיחות לחוויה על הכוונה לקחת קורס מקוון
S Moldovan, I Blau, L Blyachman
כנס צ'ייס השישה-עשר לחקר חדשנות וטכנולוגיות למידה2021: Online, 2021
2021
Too Much of a Good Thing?: How Incongruent Signals of Popularity Diminish Product Appeal
S Moldovan, M Shoham, Y Steinhart
EMAC-European Marketing Academy-2021 Annual Conference, 2021
2021
Genuine Or Performative? When Activism By Advantaged-Group Members Backfires
E Shalev, S Moldovan
ACR North American Advances, 2021
2021
Perception of Innovation: How to attract non-early adopters to adopt earlier
R Zwick, S Moldovan, L Hadar
EMAC-European Marketing Academy-2020 Annual Conference, 2020
2020
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Articles 1–20