| Teachers’ Knowledge about Learning Disabilities Regarding Information Education Communication (IEC) Package at Selected Schools, South India CA Vallaba Doss, SM Sadath, RM Palanivel, M Sakthivel International Journal of Scientific & Technology Research 9 (4), 3389- 3396, 2020 | 1* | 2020 |
| Influence of Social Media Advertisements on Millennial Consumers' Purchasing Decision towards Electronic Gadgets SM Sadath, S Shanmugasundaram Annamalai University, 2022 | | 2022 |
| Understanding the growth and trends of Saudi Arabia’s Patent through Bibliometric Technique M Idhris, MR Peter, SM Sadath, A Pattukuthu, SA Samuel, MB Ali, ... TEC Empresarial 18 (2), 508-519, 2022 | | 2022 |
| Role of Social Media Influencers on College Students' Buying Decisions SM Sadath, S Shanmugasundaram, ME Al-Shaikh Vidyabharati International Interdisciplinary Research Journal, 2252 - 2261, 2021 | | 2021 |
| Prospects & Challenges of Social Media Advertising SM Sadath, S Shanmugasundaram ISBN 978-1-956102-40-6, 2021 | | 2021 |
| Social Media for Business – The View of Young Entrepreneurs SM Sadath, S Shanmugasundaram, ME Al-Shaikh Sambodhi Indological Research Journal of L.D.I.I 44 (01), 30-37, 2021 | | 2021 |
| The Perspective of Marketing Academics Towards Neuromarketing, The Emerging Market Research Science SM Sadath, S Shanmugasundaram, M Emad Al-Shaikh Solid State Technology 63 (6), 2416-2425, 2020 | | 2020 |
| Prevalence and risk factors of internet addiction among health science college students in South India CAV Doss, SM Sadath, A Hashash, A Alzandi, RM Palanivel, M Bano | | 2020 |
| Millennial Consumer's Perception Towards Memes Marketing SM Sadath, S Shanmugasundaram. Research Directions 7 (1), 401-408, 2019 | | 2019 |
| The Influence of Social Networking Sites (SNS) On The Shopping Behaviour of Urban Youth SM Sadath, S Shanmugasundaram International Journal of Scientific Research & Review 8 (1), 2855-2865, 2019 | | 2019 |
Palanivel RMAssistant Professor,Deanship of Quality & Academic Accreditation,Imam Abdulrahman Bin FaisalVerified email at iau.edu.sa
