| Discourse analysis for ads in Turkey: Pegasus Airlines and Anadolujet O Atalik, I Eylul, BB Kocak International Journal of Academic Research in Business and Social Sciences 5 …, 2015 | 9 | 2015 |
| HAVAYOLU SEKTÖRÜNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİME (EWOM) YÖNELİK BİR DERLEME BB KOÇAK | 8 | 2017 |
| Twitter kullanıcılarının havayolu pazarına yönelik duygu kutuplarının belirlenmesi: Bir fikir madenciliği örneği BB KOÇAK, I Polat, CB KOÇAK PressAcademia Procedia 2 (1), 684-691, 2016 | 8* | 2016 |
| Fly" With us"! Impact of Consumer-Brand Relationship on Consumer Engagement: An Empirical Investigation on Turkish Airline Instagram Pages BB Koçak Tüketici ve Tüketim Araştırmaları Dergisi= Journal of Consumer and …, 2021 | 6 | 2021 |
| More than a thousand words!: Emoji engagement on Turkish airline Instagram pages BB Koçak Cases on developing effective research plans for communications and …, 2022 | 4 | 2022 |
| Exploring and identification of passengers’ web search goals using “ticket” related queries in the airline market: a google trends study BB Koçak Pazarlama ve Pazarlama Araştırmaları Dergisi 3, 443-460, 2020 | 4 | 2020 |
| Perceptual maps of Turkish airline services for different periods using supervised machine learning approach and multidimensional scaling BB Koçak, Ö Atalık International Journal of Sustainable Aviation 5 (3), 205-229, 2019 | 3 | 2019 |
| Mapping of Airline Destinations According to Share Behavior in Social Media Using Multi-Dimensional Scale BB Kocak, Ö Atalık, CB Kocak Journal of Aviation 1 (2), 64-73, 2017 | 2 | 2017 |
| Deep Learning Techniques for Short-Term Air Passenger Demand Forecasting with Destination Insight: A Case Study in The New Zealand Air Market BB Koçak International Research in Social, Human and Administrative Sciences XII 61, 2023 | 1 | 2023 |
| Improving Consumer Engagement with Airline Brands: A Case of SKYTRAX 100’s YouTube Pages BB KOÇAK Journal of Internet Applications and Management 13 (1), 1-19, 2022 | 1 | 2022 |
| Reklam harcamaları ile google trend arasındaki nedensellik ilişkisinin incelenmesi: türk hava yolları örneği. 24 BB Koçak, Ş Akan, Ö Atalık Ulusal Pazarlama Kongresi Bildiri Kitabı, 911-920, 2019 | 1 | 2019 |
| Türk Havayolu işletmelerinin yolcu taşıma hizmetlerine yönelik algı haritalarının konumlandırma konsepti ile ilişkisinin Twitter üzerinden analizi BB Koçak PQDT-Global, 2018 | 1 | 2018 |
| The use of Rossiter Percy Grid (RPG) in online airline advertising: sample of Anadolujet airlines BB Kocak, O Atalik Journal of Management Marketing and Logistics 2 (3), 2015 | 1 | 2015 |
| MECAZİ DİL UNSURLARININ TÜKETİCİ KATILIMI ÜZERİNDEKİ ETKİSİ: TÜRK HAVAYOLU INSTAGRAM SAYFALARI ÖRNEĞİ CB KOÇAK, Ö ATALIK, BB KOÇAK Pazarlama ve Pazarlama Araştırmaları Dergisi 17 (1), 1-38, 2024 | | 2024 |
| Comparison of Artificial Intelligence Techniques for The UK Air Passenger Short-Term Demand Forecasting: A Destination Insight Study BB Koçak Journal of Aviation 7 (3), 415-424, 2023 | | 2023 |
| Deep Learning Models for Airport Demand Forecasting With Google Trends: A Case Study of Madrid International Airports BB Koçak International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) 13 …, 2023 | | 2023 |
| COMPARISON OF AIRLINE DESTINATIONS IN TERMS OF ONLINE CONSUMER BEHAVIORS USING MULTI DIMENSIONAL SCALE ANALYSIS BB Kocak, O Atalik, CB Kocak PressAcademia Procedia 3 (1), 891-899, 2017 | | 2017 |
| Global Business Research Congress (GBRC), May 26-27, 2016, Istanbul, Turkey. DETERMINATION OF TWITTER USERS SENTIMENT POLARITY TOWARD AIRLINE MARKET IN TURKEY: A CASE OF … BB Kocak, I Polat, CB Kocak | | |
| Impact of Brand Linguistic Characteristics on Consumer Engagement: A Psycholinguistics Approach for Airline Facebook Pages BB Koçak | | |
| Improving Consumer Engagement with Airline Brands: A Case of SKYTRAX 100’s YouTube Pages Havayolu markalarında tüketici katılımını artırmak: SKYTRAX 100 YouTube sayfaları örneği BB KOÇAK | | |
