| The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16, 415-428, 2005 | 988 | 2005 |
| Reward programs and tacit collusion BD Kim, M Shi, K Srinivasan Marketing Science 20 (2), 99-120, 2001 | 560 | 2001 |
| Product and pricing decisions in crowdfunding M Hu, X Li, M Shi Marketing Science 34 (3), 331-345, 2015 | 373 | 2015 |
| Designing optimal sales contests: A theoretical perspective A Kalra, M Shi Marketing Science 20 (2), 170-193, 2001 | 229 | 2001 |
| Optimal mailing of catalogs: a new methodology using estimable structural dynamic programming models F Gönül, MZ Shi Management Science 44 (9), 1249-1262, 1998 | 226 | 1998 |
| Price competition with reduced consumer switching costs: The case of “wireless number portability” in the cellular phone industry M Shi, J Chiang, BD Rhee Management science 52 (1), 27-38, 2006 | 163 | 2006 |
| A bargaining model for a first-time interaction under asymmetric beliefs of supply reliability H Gurnani, M Shi Management science 52 (6), 865-880, 2006 | 161 | 2006 |
| Estimating the value of brand alliances in professional team sports Y Yang, M Shi, A Goldfarb Marketing Science 28 (6), 1095-1111, 2009 | 156 | 2009 |
| Simultaneous vs. sequential group-buying mechanisms M Hu, M Shi, J Wu Management Science 59 (12), 2805-2822, 2013 | 153 | 2013 |
| Virtual progress: The effect of path characteristics on perceptions of progress and choice D Soman, M Shi Management Science 49 (9), 1229-1250, 2003 | 139 | 2003 |
| Video mining: Measuring visual information using automatic methods X Li, M Shi, XS Wang International Journal of Research in Marketing 36 (2), 216-231, 2019 | 130 | 2019 |
| Mailing smarter to catalog customers FF Gönül, BD Kim, M Shi Journal of Interactive Marketing 14 (2), 2-16, 2000 | 120 | 2000 |
| Salesforce compensation scheme and consumer inferences A Kalra, M Shi, K Srinivasan Management Science 49 (5), 655-672, 2003 | 116 | 2003 |
| Consumer value-maximizing sweepstakes and contests A Kalra, M Shi Journal of Marketing Research 47 (2), 287-300, 2010 | 97 | 2010 |
| Threshold effects in online group buying J Wu, M Shi, M Hu Management Science 61 (9), 2025-2040, 2015 | 96 | 2015 |
| Managing capacity through reward programs BD Kim, M Shi, K Srinivasan Management Science 50 (4), 503-520, 2004 | 93 | 2004 |
| Money talks… to online opinion leaders: What motivates opinion leaders to make social-network referrals? M Shi, AC Wojnicki Journal of advertising research 54 (1), 81-91, 2014 | 87 | 2014 |
| Social network-based discriminatory pricing strategy M Shi Marketing Letters 14, 239-256, 2003 | 59 | 2003 |
| Rise and fall of stars: Investigating the evolution of star status in professional team sports Y Yang, M Shi International Journal of Research in Marketing 28 (4), 352-366, 2011 | 54 | 2011 |
| When gray markets have silver linings: all-unit discounts, gray markets, and channel management M Hu, JM Pavlin, M Shi Manufacturing & Service Operations Management 15 (2), 250-262, 2013 | 50 | 2013 |
