Nieves García de Frutos
Nieves García de Frutos
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Anti-consumption for environmental sustainability: Conceptualization, review, and multilevel research directions
N García-de-Frutos, JM Ortega-Egea, J Martínez-del-Río
Journal of Business Ethics 148, 411-435, 2018
Why do some people do “more” to mitigate climate change than others? Exploring heterogeneity in psycho-social associations
JM Ortega-Egea, N García-de-Frutos, R Antolín-López
PLoS One 9 (9), e106645, 2014
Fostering product innovation: Differences between new ventures and established firms
R Antolín-López, J Céspedes-Lorente, N García-de-Frutos, ...
Technovation 41, 25-37, 2015
Toward consumption reduction: An environmentally motivated perspective
JMO Egea, NG de Frutos
Psychology & Marketing 30 (8), 660-675, 2013
You absolutely (don’t) need this! examining differences on customer engagement components for (anti) haul youtubers’ videos
N García-de-Frutos, A Estrella-Ramón
Journal of Research in Interactive Marketing 15 (1), 86-103, 2021
How does marketers’ and users’ content on corporate Facebook fan pages influence brand equity?
A Estrella-Ramón, N García-de-Frutos, JM Ortega-Egea, ...
Electronic Commerce Research and Applications 36, 100867, 2019
Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study
W Lasarov, R Mai, NG de Frutos, JMO Egea, S Hoffmann
International Journal of Research in Marketing 36 (2), 281-305, 2019
Anti‐consumption beyond boundaries: From niche topic to global phenomena
MSW Lee, JM Ortega Egea, N Garcia de Frutos
Psychology & Marketing 37 (2), 171-176, 2020
An integrative model of consumers’ reluctance to buy foreign products: do social and environmental country images play a role?
N García-de-Frutos, JM Ortega-Egea
Journal of Macromarketing 35 (2), 167-186, 2015
Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products
JM Ortega‐Egea, N García‐de‐Frutos
Journal of Consumer Behaviour 20 (5), 1164-1178, 2021
Behavioral prediction of environmentally oriented anticonsumption and consumption: A multilevel study of five Eurobarometer surveys
JM Ortega Egea, N Garcia de Frutos
Psychology & Marketing 37 (2), 308-325, 2020
Greenpeace’s Detox campaign: Towards a more sustainable textile industry
JM Ortega-Egea, N García-de-Frutos
Case studies on social marketing: A Global Perspective, 37-47, 2019
Learning in higher education: the role of sustainability integration strategies, legitimacy, and teaching tools
R Antolin-Lopez, N Garcia-de-Frutos
Meeting Expectations in Management Education: Social and Environmental …, 2018
Análisis de la importancia de los Objetivos de Desarrollo Sostenible de las Naciones Unidasen el ámbito universitario: diferencias entre la perspectiva personal y empresarial
R Antolín-López, NG de Frutos, MMM Bravo
Revista educativa HEKADEMOS, 24-34, 2020
Environmental information influences on pro-environmental behaviour aimed at fighting climate change: main and moderating effects
NG de Frutos, JMO Egea
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and …, 2011
Las píldoras de conocimiento como herramienta para el aprendizaje: Análisis de la aceptación del alumnado universitario.
M Rodorigo, NG de Frutos, RA López
IV Congreso Virtual Internacional sobre Innovación Pedagógica y Praxis …, 2018
Emotional learning in business & sustainability education: A classroom methodology proposal
R Antolin-Lopez, N Garcia-de-Frutos, MM Gálvez-Rodríguez, ...
EDULEARN18 Proceedings, 690-695, 2018
Empresa y sostenibilidad: Un análisis de las actitudes hacia el aprendizaje en el ámbito universitario.
RA López, NG de Frutos
IV Congreso Virtual Internacional sobre Innovación Pedagógica y Praxis …, 2018
Nature-based solutions
R Antolin-Lopez, N Garcia-de-Frutos
Partnerships for the Goals, 804-814, 2021
Exploring Country-Based Motives for Anti-Consumption: A Qualitative Study
JM Ortega Egea, NG de Frutos
Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015
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