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Chen Lou
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Influencer marketing: how message value and credibility affect consumer trust of branded content on social media
C Lou, S Yuan
Journal of Interactive Advertising 19 (1), 58-73, 2019
10542019
Alcohol's getting a bit more social: When alcohol marketing messages on Facebook increase young adults’ intentions to imbibe
S Alhabash, AR McAlister, ET Quilliam, JI Richards, C Lou
Mass Communication and Society 18 (3), 350-375, 2015
1292015
Investigating consumer engagement with influencer-vs. brand-promoted ads: The roles of source and disclosure
C Lou, SS Tan, X Chen
Journal of Interactive Advertising 19 (3), 169-186, 2019
1152019
How social media influencers foster relationships with followers: The roles of source credibility and fairness in parasocial relationship and product interest
S Yuan, C Lou
Journal of Interactive Advertising 20 (2), 133-147, 2020
1092020
Fancying the new rich and famous? Explicating the roles of influencer content, credibility, and parental mediation in adolescents’ parasocial relationship, materialism, and …
C Lou, HK Kim
Frontiers in Psychology 10, 2567, 2019
1072019
From clicks to behaviors: The mediating effect of intentions to like, share, and comment on the relationship between message evaluations and offline behavioral intentions
S Alhabash, AR McAlister, C Lou, A Hagerstrom
Journal of Interactive Advertising 15 (2), 82-96, 2015
942015
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
C Lou, Q Xie, Y Feng, W Kim
Journal of Product & Brand Management, 2019
572019
Platform-swinging in a poly-social-media context: How and why users navigate multiple social media platforms
EC Tandoc Jr, C Lou, VLH Min
Journal of Computer-Mediated Communication 24 (1), 21-35, 2019
532019
Social media influencers and followers: Theorization of a trans-parasocial relation and explication of its implications for influencer advertising
C Lou
Journal of Advertising 51 (1), 4-21, 2022
422022
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
C Lou, Q Xie
International Journal of Advertising 40 (3), 376-402, 2021
422021
Pathways to virality: Psychophysiological responses preceding likes, shares, comments, and status updates on Facebook
S Alhabash, N Almutairi, C Lou, W Kim
Media Psychology 22 (2), 196-216, 2019
422019
Saw it on Facebook, drank it at the bar! Effects of exposure to Facebook alcohol ads on alcohol-related behaviors
S Alhabash, AR McAlister, W Kim, C Lou, C Cunningham, ET Quilliam, ...
Journal of Interactive Advertising 16 (1), 44-58, 2016
352016
The key to 360-degree video advertising: An examination of the degree of narrative structure
Y Feng, Q Xie, C Lou
Journal of Advertising, 2019
282019
Curating Luxe experiences online? Explicating the mechanisms of luxury content marketing in cultivating brand loyalty
Q Xie, C Lou
Journal of Interactive Advertising 20 (3), 209-224, 2020
192020
A sponsorship disclosure is not enough? How advertising literacy intervention affects consumer reactions to sponsored influencer posts
C Lou, W Ma, Y Feng
Journal of Promotion Management 27 (2), 278-305, 2020
152020
Understanding non-profit and for-profit social marketing on social media: The case of anti-texting while driving
C Lou, S Alhabash
Journal of Promotion Management 24 (4), 484-510, 2018
142018
Does being a jerk work? Examining the effect of aggressive risk communication in the context of science blogs
S Yuan, JC Besley, C Lou
Journal of Risk Research 21 (4), 502-520, 2018
122018
Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
C Lou, CH Tse
International Journal of Advertising 40 (4), 602-628, 2021
102021
Navigating sexual racism in the sexual field: Compensation for and disavowal of marginality by racial minority Grindr users in Singapore
MW Ang, JCK Tan, C Lou
Journal of Computer-Mediated Communication 26 (3), 129-147, 2021
82021
Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions
C Lou, H Kang, CH Tse
International Journal of Advertising 41 (4), 655-684, 2022
72022
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