| Spreading the virus: Emotional tone of viral advertising and its effect on forwarding intentions and attitudes P Eckler, P Bolls Journal of interactive advertising 11 (2), 1-11, 2011 | 513 | 2011 |
| Social media and health care: an overview P Eckler, G Worsowicz, JW Rayburn PM&R 2 (11), 1046-1050, 2010 | 121 | 2010 |
| Facebook use and negative body image among US college women P Eckler, Y Kalyango, E Paasch Women & health 57 (2), 249-267, 2017 | 116 | 2017 |
| Electronic word of mouth on twitter about physical activity in the United States: exploratory infodemiology study N Zhang, S Campo, KF Janz, P Eckler, J Yang, LG Snetselaar, A Signorini Journal of medical Internet research 15 (11), e261, 2013 | 61 | 2013 |
| Effects of social support about physical activity on social networking sites: applying the theory of planned behavior N Zhang, S Campo, J Yang, KF Janz, LG Snetselaar, P Eckler Health communication 30 (12), 1277-1285, 2015 | 57 | 2015 |
| Exploring the hardwired for news hypothesis: How threat proximity affects the cognitive and emotional processing of health-related print news K Wise, P Eckler, A Kononova, J Littau Communication Studies 60 (3), 268-287, 2009 | 38 | 2009 |
| Viral Marketing on the I nternet P Eckler, S Rodgers Wiley international encyclopedia of marketing, 2010 | 34 | 2010 |
| Viral advertising: a conceptualization P Eckler, S Rodgers The handbook of international advertising research, 184-202, 2014 | 25 | 2014 |
| Media performance, agenda building, and democratization in East Africa Y Kalyango Jr, P Eckler Annals of the International Communication Association 34 (1), 355-389, 2010 | 18 | 2010 |
| International journalists’ expectations from the US media coverage of Hurricane Katrina Y Kalyango Jr, P Eckler Journalism 11 (3), 277-292, 2010 | 15 | 2010 |
| Characteristics of community newspaper coverage of tobacco control and its relationship to the passage of tobacco ordinances P Eckler, S Rodgers, K Everett Journal of Community Health 41, 953-961, 2016 | 13 | 2016 |
| Improving physician-patient communication P Eckler, G Worsowicz, K Downey Health communication in the new media landscape, 283-302, 2009 | 13 | 2009 |
| What motivates young adults to talk about physical activity on social network sites? N Zhang, S Campo, J Yang, P Eckler, L Snetselaar, K Janz, E Leary Journal of Medical Internet Research 19 (6), e226, 2017 | 12 | 2017 |
| “Window” shopping online: Cognitive processing of general and specific product windows K Wise, S Alhabash, P Eckler Journal of interactive advertising 13 (2), 88-96, 2013 | 9 | 2013 |
| Cross-national content analysis of the coverage of the 2008 Russia-Georgia conflict P Eckler, Y Kalyango Journal of Media and Communication Studies 4 (3), 35, 2012 | 7 | 2012 |
| Paasch E. Facebook and College Women’s Bodies: Social Media's Influence on Body Image and Disordered Eating P Eckler, Y Kalyango Jr Interntional Communication Association 64th Annual Conference: Communication …, 2014 | 5 | 2014 |
| The “face” of Facebook: Emotional responses during social networking S Alhabash, J Littau, K Wise, P Eckler, A Kononova International Communication Association. Chicago, IL, 2009 | 5 | 2009 |
| Facebook use, disordered eating and body image among college women in the United States E Paasch, P Eckler, Y Kalyango Jr IAMCR 2013 International Association of Media and Communication Research, 2013 | 3 | 2013 |
| Role of allergic rhinitis in personal communication CC Cingi, N Orhon, P Eckler All Around the Nose: Basic Science, Diseases and Surgical Management, 343-345, 2020 | 2 | 2020 |
| “Too Good to Be True”: Semi-Naked Bodies on Social Media AJ Kleim, P Eckler, A Tonner Handbook of research on deception, fake news, and misinformation online, 65-86, 2019 | 2 | 2019 |
Ni ZhangSan Jose State UniversityVerified email at sjsu.edu
