Petya Eckler
Petya Eckler
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Spreading the virus: Emotional tone of viral advertising and its effect on forwarding intentions and attitudes
P Eckler, P Bolls
Journal of interactive advertising 11 (2), 1-11, 2011
Facebook use and negative body image among US college women
P Eckler, Y Kalyango, E Paasch
Women & health 57 (2), 249-267, 2017
Social media and health care: an overview
P Eckler, G Worsowicz, JW Rayburn
PM&R 2 (11), 1046-1050, 2010
Effects of social support about physical activity on social networking sites: applying the theory of planned behavior
N Zhang, S Campo, J Yang, KF Janz, LG Snetselaar, P Eckler
Health communication 30 (12), 1277-1285, 2015
Electronic word of mouth on twitter about physical activity in the United States: exploratory infodemiology study
N Zhang, S Campo, KF Janz, P Eckler, J Yang, LG Snetselaar, A Signorini
Journal of medical Internet research 15 (11), e261, 2013
Exploring the hardwired for news hypothesis: How threat proximity affects the cognitive and emotional processing of health-related print news
K Wise, P Eckler, A Kononova, J Littau
Communication Studies 60 (3), 268-287, 2009
Viral Marketing on the I nternet
P Eckler, S Rodgers
Wiley international encyclopedia of marketing, 2010
Viral advertising: a conceptualization
P Eckler, S Rodgers
The handbook of international advertising research, 184-202, 2014
Media performance, agenda building, and democratization in East Africa
Y Kalyango Jr, P Eckler
Annals of the International Communication Association 34 (1), 355-389, 2010
International journalists’ expectations from the US media coverage of Hurricane Katrina
Y Kalyango Jr, P Eckler
Journalism 11 (3), 277-292, 2010
Characteristics of community newspaper coverage of tobacco control and its relationship to the passage of tobacco ordinances
P Eckler, S Rodgers, K Everett
Journal of Community Health 41, 953-961, 2016
Improving physician-patient communication
P Eckler, G Worsowicz, K Downey
Health communication in the new media landscape, 283-302, 2009
What motivates young adults to talk about physical activity on social network sites?
N Zhang, S Campo, J Yang, P Eckler, L Snetselaar, K Janz, E Leary
Journal of Medical Internet Research 19 (6), e226, 2017
“Window” shopping online: Cognitive processing of general and specific product windows
K Wise, S Alhabash, P Eckler
Journal of interactive advertising 13 (2), 88-96, 2013
Cross-national content analysis of the coverage of the 2008 Russia-Georgia conflict
P Eckler, Y Kalyango
Journal of Media and Communication Studies 4 (3), 35, 2012
The “face” of Facebook: Emotional responses during social networking
S Alhabash, J Littau, K Wise, P Eckler, A Kononova
International Communication Association. Chicago, IL, 2009
Paasch E. Facebook and College Women’s Bodies: Social Media's Influence on Body Image and Disordered Eating
P Eckler, Y Kalyango Jr
Interntional Communication Association 64th Annual Conference: Communicationá…, 2014
“Too Good to Be True”: Semi-Naked Bodies on Social Media
AJ Kleim, P Eckler, A Tonner
Handbook of research on deception, fake news, and misinformation online, 65-86, 2019
Facebook use, disordered eating and body image among college women in the United States
E Paasch, P Eckler, Y Kalyango Jr
IAMCR 2013 International Association of Media and Communication Research, 2013
Role of allergic rhinitis in personal communication
CC Cingi, N Orhon, P Eckler
All Around the Nose: Basic Science, Diseases and Surgical Management, 343-345, 2020
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