Tobias Schaefers
Tobias Schaefers
Other namesTobias Schäfers
Associate Professor, Marketing, Copenhagen Business School & Professor of Marketing, HSBI
Verified email at - Homepage
Cited by
Cited by
Exploring carsharing usage motives: A hierarchical means-end chain analysis
T Schaefers
Transportation Research Part A: Policy and Practice 47, 69-77, 2013
How the burdens of ownership promote consumer usage of access-based services
T Schaefers, SJ Lawson, M Kukar-Kinney
Marketing letters 27, 569-577, 2016
Contagious Effects of Customer Misbehavior in Access-Based Services
T Schaefers, K Wittkowski, S Benoit, R Ferraro
Journal of Service Research 19 (1), 3-21, 2016
Leaving the home turf: How brands can use webcare on consumer-generated platforms to increase positive consumer engagement
J Schamari, T Schaefers
Journal of Interactive Marketing 30 (1), 20-33, 2015
Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements
M Kukar-Kinney, AC Scheinbaum, T Schaefers
Journal of Business Research 69 (2), 691-699, 2016
Service Recovery via Social Media: The Social Influence Effects of Virtual Presence
T Schaefers, J Schamari
Journal of Service Research 19 (2), 192-208, 2016
Managing a sponsored brand: the importance of sponsorship portfolio congruence
MD Groza, J Cobbs, T Schaefers
International Journal of Advertising 31 (1), 63-84, 2012
Standing out from the crowd: niche product choice as a form of conspicuous consumption
T Schaefers
European Journal of Marketing 48 (9/10), 1805-1827, 2014
Access-based Services for the Base of the Pyramid
T Schaefers, R Moser, G Narayanamurthy
Journal of Service Research 21 (4), 421-437, 2018
The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery
AK Albrecht, T Schaefers, G Walsh, SE Beatty
Journal of Service Research 22 (1), 60-74, 2019
Do Price Promotions Help or Hurt Premium-Product Brands?: The Impact of Different Price-Promotion Types On Sales and Brand Perception
F Zoellner, T Schaefers
Journal of Advertising Research 55 (3), 270-283, 2015
Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T Schaefers, S Ruffer, E Böhm
Industrial Marketing Management 93, 466-481, 2021
More of the same? Effects of volume and variety of social media brand engagement behavior
T Schaefers, T Falk, A Kumar, J Schamari
Journal of Business Research 135, 282-294, 2021
Understanding on-the-go consumption: Identifying and quantifying its determinants
S Benoit, T Schaefers, R Heider
Journal of Retailing and Consumer Services 31, 32-42, 2016
No Vehicle Means No Aid—A Paradigm Change for the Humanitarian Logistics Business Model
M Hirschinger, R Moser, T Schaefers, E Hartmann
Thunderbird International Business Review, 2015
From goods to services consumption: A social network analysis on sharing economy and servitization research
MP Fritze, F Urmetzer, GF Khan, M Sarstedt, A Neely, T Schäfers
SMR-Journal of Service Management Research 2 (3), 3-16, 2018
The sharing economy at the base of the economic pyramid: How access-based services can help overcome ownership risks
T Schaefers, G Narayanamurthy, R Moser, M Leban
Psychology & Marketing 38 (11), 2073-2088, 2021
Message Reframing in Advertising
N Neudecker, FR Esch, T Schaefers, S Valussi
Psychology & Marketing 31 (11), 946-957, 2014
Free no more-investigating customer reactions to unexpected free-to-fee switches
GP Cziehso, T Schaefers, M Kukar-Kinney
Journal of Business Research 101, 229-242, 2019
On-demand features: Consumer reactions to tangibility and pricing structure
T Schaefers, M Leban, F Vogt
Journal of Business Research 139, 751-761, 2022
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