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Co-authors
- V. KumarDistinguished Term Professor, and Senior Fellow, Indian School of BusinessVerified email at isb.edu
- Denish ShahGeorgia State UniversityVerified email at gsu.edu
- Nita UmashankarSan Diego State UniversityVerified email at sdsu.edu
- Sarang SunderJerome Bess Faculty Fellow, Associate Professor of Marketing, Kelley School of BusinessVerified email at iu.edu
- Eric YorkstonTCUVerified email at tcu.edu
- Ozum ZorAssistant Professor of Marketing, Rutgers School of Business - CamdenVerified email at rutgers.edu
- Brianna JeeWon PaulichUniversity of South FloridaVerified email at usf.edu