Bernd H. Schmitt
Bernd H. Schmitt
Professor, Columbia Business School
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Cited by
Cited by
Experiential marketing
B Schmitt
Journal of marketing management 15 (1-3), 53-67, 1999
Brand experience: what is it? How is it measured? Does it affect loyalty?
JJ Brakus, BH Schmitt, L Zarantonello
Journal of marketing 73 (3), 52-68, 2009
Customer experience management: A revolutionary approach to connecting with your customers
BH Schmitt
John Wiley & Sons, 2010
Marketing aesthetics: the strategic management of branding, identity and image
BH Schmitt, A Simonson
Simon & Schuster, 1997
Are brands forever? How brand knowledge and relationships affect current and future purchases
FR Esch, T Langner, BH Schmitt, P Geus
Journal of product & brand management 15 (2), 98-105, 2006
Foreign branding and its effects on product perceptions and attitudes
F Leclerc, BH Schmitt, L Dubé
Journal of marketing Research 31 (2), 263-270, 1994
Experience marketing: Concepts, frameworks and consumer insights
B Schmitt
Foundations and Trends® in Marketing 5 (2), 55-112, 2011
Using the brand experience scale to profile consumers and predict consumer behaviour
L Zarantonello, BH Schmitt
Journal of brand management 17, 532-540, 2010
The consumer psychology of brands
B Schmitt
Journal of consumer Psychology 22 (1), 7-17, 2012
Waiting time and decision making: Is time like money?
F Leclerc, BH Schmitt, L Dube
Journal of consumer research 22 (1), 110-119, 1995
Transforming the customer experience through new technologies
WD Hoyer, M Kroschke, B Schmitt, K Kraume, V Shankar
Journal of interactive marketing 51 (1), 57-71, 2020
From experiential psychology to consumer experience
B Schmitt, JJ Brakus, L Zarantonello
Journal of Consumer Psychology 25 (1), 166-171, 2015
Marketing experimental.
BH Schmitt
Harvard Deusto Márketing y Ventas, 30-33, 2000
Building strong brands in Asia: Selecting the visual components of image to maximize brand strength
PW Henderson, JA Cote, SM Leong, B Schmitt
International journal of Research in Marketing 20 (4), 297-313, 2003
The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude
L Zarantonello, BH Schmitt
International journal of advertising 32 (2), 255-280, 2013
Consumer experience and experiential marketing: A critical review
B Schmitt, L Zarantonello
Review of marketing Research, 25-61, 2013
Branding in a hyperconnected world: Refocusing theories and rethinking boundaries
V Swaminathan, A Sorescu, JBEM Steenkamp, TCG O’Guinn, B Schmitt
Journal of Marketing 84 (2), 24-46, 2020
The concept of brand experience
B Schmitt
Journal of brand management 16, 417-419, 2009
Language and consumer memory: The impact of linguistic differences between Chinese and English
BH Schmitt, Y Pan, NT Tavassoli
Journal of consumer research 21 (3), 419-431, 1994
How does perceived firm innovativeness affect the consumer?
W Kunz, B Schmitt, A Meyer
Journal of Business Research 64 (8), 816-822, 2011
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